We’re excited to introduce you to the always interesting and insightful Christina Graham. We hope you’ll enjoy our conversation with Christina below.

Hi Christina, thanks for joining us today. What do you think matters most in terms of achieving success?

Success is rooted in resilience, purpose, and adaptability. After a car accident left me with chronic pain, I spent years trying traditional treatments without success. It wasn’t until my husband introduced me to CBD that I finally found relief. That experience was a turning point—it not only improved my quality of life but also inspired the creation of Good Organics. This journey taught me that success isn’t just about achieving goals—it’s about staying committed to your mission, embracing challenges as opportunities to learn, and adapting when circumstances change.

Adaptability, too, has been crucial. Starting a business is unpredictable, but being flexible while staying true to our mission of using naturally derived ingredients has helped us grow and connect with people in meaningful ways. Success, I’ve learned, isn’t about perfection—it’s about persistence, learning from failures, and always asking yourself: “How can I make a positive impact?”

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Christina Graham, the CEO and Co-Founder of Good Organics. My journey into this industry began after a life-changing experience. A severe car accident left me with chronic pain that traditional treatments couldn’t resolve. My husband and I discovered the potential of CBD, and its transformative impact on our lives inspired us to create Good Organics—a brand rooted in resilience, purpose, and a commitment to wellness.

At Good Organics, we provide premium skincare, wellness supplements, and personal care products crafted from naturally derived ingredients. Our product range includes CBD-infused gummies, softgels, topicals, and skincare solutions like our Niacinamide Pore Control Face Serum and Kale Yeah! Face Cleanser. What sets us apart is our dedication to transparency, sustainability, and creating products that are not only effective but also safe and environmentally conscious.

We aim to solve everyday challenges—whether it’s helping clients find relief from muscle and joint discomfort, improving sleep quality, or achieving radiant, healthy skin. By focusing on plant-powered ingredients and cutting-edge formulations, we offer solutions that people can trust.

One of the aspects I’m most proud of is the trust and loyalty we’ve built with our customers. It’s deeply fulfilling to hear stories about how our products have improved lives—whether it’s a mom finding balance through better sleep or a former athlete discovering relief more effectively with our CBD topicals.

For me, Good Organics is more than a business; it’s a mission to empower others with products that support their wellness journeys. Our tagline, “Humbly rooted in nature. Activated by science.™️” reflects our philosophy. We’re proud to offer solutions that combine the best of what nature and science have to offer, and we remain committed to creating products that truly make a difference.

We want potential customers and followers to know that Good Organics is built on a foundation of authenticity and care. Every product is thoughtfully developed, rigorously tested, and crafted with the goal of helping people lead healthier, more balanced lives.

Have any books or other resources had a big impact on you?

Several books have profoundly influenced my approach to management and entrepreneurship, shaping how I think about success, growth, and financial stewardship.

“Rich Dad, Poor Dad by Robert T. Kiyosaki” was one of the first books that shifted my mindset about money. It taught me the importance of building assets, understanding cash flow, and thinking beyond a traditional paycheck to create lasting wealth. This concept really hit home when my husband and I were first exploring the idea of starting Good Organics. We realized that building a business wasn’t just about creating income—it was about creating something sustainable that could support others and align with our values.

“10x Is Easier than 2x by Dan Sullivan and Dr. Benjamin Hardy” reinforced the idea of focusing on exponential growth rather than incremental improvement. This has been a guiding principle as we embark on scaling Good Organics. For example, instead of just aiming to sell a little more each quarter, we’re focused on innovating our product line and building partnerships that could dramatically expand our reach in the coming year.

“12 Months to $1 Million by Ryan Daniel Moran” is a practical guide that helped me understand the framework for building a brand that scales. From product selection to marketing and customer loyalty, it provided actionable steps that we’ve begun to apply to our business strategy in Q4 2024 — which we believe will position us towards the success we’re setting out to achieve in 2025.

Finally, “The Millionaire Next Door by Thomas J. Stanley” challenged stereotypes about wealth and taught me the value of financial discipline, modesty, and long-term thinking. These principles resonate deeply with me, especially as I think about the legacy I want Good Organics to leave behind.

Each of these books has contributed to my entrepreneurial journey, encouraging me to think strategically, remain disciplined, and dream big while staying grounded in strong principles. They’ve not only shaped how I lead Good Organics but also how I approach life as a whole.

We’d love to hear about how you keep in touch with clients.

Keeping in touch with customers and fostering brand loyalty is all about building genuine relationships and creating value beyond the product. At Good Organics, we prioritize open communication and personalized engagement through email newsletters and our loyalty program, Good Rewards.

Through our emails, we share useful insights, such as tips for incorporating our products into daily routines or the benefits of plant-based wellness, alongside exclusive promotions and updates. Our Good Rewards program allows us to show appreciation by offering perks like discounts, double reward points, and special gifts for our loyal customers.

We also make it a priority to listen to customer feedback and incorporate it into our offerings. By delivering exceptional customer service, maintaining transparency, and providing high-quality products that truly work, we aim to build trust and ensure our customers feel valued with every interaction.

Contact Info:

• Website: https://www.good-organics.com
• Instagram: https://www.instagram.com/shopgoodorganics/
• Facebook: https://www.facebook.com/shopgoodorganics/

Image Credits

Tiffany Chen