We caught up with the brilliant and insightful Christina Frey a few weeks ago and have shared our conversation below.
Alright, Christina thanks for taking the time to share your stories and insights with us today. Setting up an independent practice is a daunting endeavor. Can you talk to us about what it was like for you – what were some of the main steps, challenges, etc.
Starting my own business was always the plan when I started school. I knew I wanted the freedom of my own schedule and decisions. 11 Years later I still have no regrets. But I had no idea what I would face along the way. Owning a business is hard work. It is a lot of pedal to the medal. Head down and focus. I think my biggest lesson along the way is realizing that this is my story. My journey. While having a mentor is great and important. I have learned to be very direct with who I allow close to my business. Who’s advice matters. And who’s doesn’t. Staying focused and clear in the head is probably the hardest challenge. But if you have a love and passion for what you are doing that is all that matters.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
For the past 10 years, I have had the pleasure of providing massage therapy for many amazing clients. As the years have gone on, I noticed a prevailing theme. Everyone is incredibly exhausted. Stress and life has everyone running on empty with nowhere to refill. Waiting for that magic vacation to finally rest & recover just isn’t cutting it. There is a massive need here.
When our bodies are run down, stressed, and exhausted we are opening the door for illness. Our wellness suffers greatly when we are over worked & living in this reoccurring cycle of stress.
There is a need for more. More rest, recovery, and rehabilitation. The ability to turn off the demands around us and life. The ability to turn on recovery mode and take care of our bodies. Where health and healing can come together.
That’s how this concept and dream came to life. I envisioned a place close to home, but away from home for you to rest and recover.
Your time is precious. We want your time away from your busy life to be focused on recovery. A complete reset so that when you return to the life you love, you are able to perform at your optimal best.
As a small business owner, massage therapist, toddler mom and farmers wife I get it. Balancing the stresses of life, while maintaining and protecting your health can be a lot. Our goal is to make it as convenient and attainable for you as possible. We want you to live a happy, healthy, and pain-free life. The moment you walk in the door, get comfortable and change into a plush robe & slippers and enjoy one of our many healing therapies while our barista serves you a coffee or smoothie from the cafe. As you enjoy a massage and/or all of our healing therapies, we hope you can turn off your mind & finally lean into recovery.
Have you ever had to pivot?
I used to be just a solo or part time employer with massage only. Two years ago we added so much more for our clients and more than tripled our employees and space. Its been an exciting adventure to grow. But also a lot more “business” type work than I was used to. So lots of learning a long the way.
What’s been the most effective strategy for growing your clientele?
I love word of mouth. I love my clients to talk for me. Personal experience goes so much farther than any advertising could ever do!
Contact Info:
- Website: www.thecentrewellness.com
- Instagram: centre_wellness_
- Youtube: @CentreWellness