We were lucky to catch up with Christina Collins recently and have shared our conversation below.

Christina, thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?

The idea for Chrissy C Consulting came from my deep passion for helping businesses succeed in the digital age. I saw a need for accessible and high-quality PR and social media services. Many businesses, especially startups and small enterprises, couldn’t afford traditional agencies. I wanted to change that.

I knew that by offering exceptional services at affordable rates, we could level the playing field for businesses of all sizes. Our unique approach involves understanding each client’s brand and tailoring strategies to their specific needs. I believed we could make a real impact and empower businesses in the digital realm.

With my industry expertise and a firm belief in the power of PR and social media, I knew Chrissy C Consulting was a worthwhile endeavor. I was excited to revolutionize how businesses approach these areas and help them thrive in the digital landscape.

Christina, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

With a background as a former journalist, I bring a unique perspective to the world of PR and social media management. My experience in the media industry has given me invaluable insights into how to effectively navigate the ever-evolving digital landscape.

We provide exceptional public relations services and expert social media management. My mission is to make these essential services accessible to businesses of all sizes, without compromising on quality.

Drawing on my background as a journalist, I understand the power of storytelling and the importance of captivating an audience. I leverage this expertise to craft compelling narratives for our clients, ensuring their brands stand out and engage the right audience.

What sets us apart is our strategic approach and dedication to understanding each client’s brand inside out. We go above and beyond to tailor our strategies and deliver personalized solutions. Our goal is to help businesses thrive by getting their brands into the media spotlight and maximizing their online visibility.

I take great pride in utilizing my journalism background to provide a unique perspective and deliver exceptional results. It allows me to offer valuable insights, identify media opportunities, and craft compelling messages that resonate with both traditional and digital media outlets.

So, whether you’re a startup, a small business, or an established company, rest assured that we have the expertise and passion to help you succeed.

What’s a lesson you had to unlearn and what’s the backstory?

One of the lessons I had to unlearn was the mindset of being the smallest one in the room. As a former journalist, I often found myself surrounded by experienced professionals and industry leaders. Initially, I struggled to assert myself and speak up, doubting whether my voice held the same weight as those around me.

However, I realized that to succeed in building Chrissy C Consulting, I needed to unlearn this self-doubt and embrace my own unique perspective and expertise. It was a journey of self-discovery and growth, where I learned to value my own ideas, insights, and capabilities.

Over time, I shed the belief that my voice was less significant because of my position or background. I recognized that my experiences, including the challenges I faced and the lessons I learned, had equipped me with a valuable perspective that set me apart.

Unlearning the habit of downplaying my own worth and learning to speak up and go after what I wanted was a transformative experience. It empowered me to confidently present innovative ideas, challenge the status quo, and pursue ambitious goals for myself and my clients.

Today, I embrace the importance of my voice and use it to advocate for my clients, bring fresh perspectives to the table, and drive meaningful change. Unlearning the notion of being the smallest one in the room allowed me to recognize my own value, elevate my work, and establish a thriving consultancy dedicated to helping businesses succeed in the digital age.

How’d you build such a strong reputation within your market?

I believe several factors have contributed to building our reputation within the market. First and foremost, it’s our unwavering commitment to delivering exceptional results for our clients. We go above and beyond to understand their unique needs and tailor our strategies accordingly.

Additionally, our dedication to making PR and social media services accessible to businesses of all sizes has resonated with the market. By offering affordable rates without compromising on quality, we have been able to attract a wide range of clients who appreciate the value we provide.

My background as a former journalist has also played a significant role in building our reputation. It has allowed us to bring a fresh perspective and unique insights to the table. Leveraging my experience in the media industry, we have been able to effectively position our clients, secure media coverage, and establish strong relationships with journalists and influencers.

Furthermore, word-of-mouth referrals have been instrumental in building our reputation. The success stories and positive experiences of our clients have spread within the market, leading to increased trust and credibility.

Contact Info:

• Website: https://www.chrissy-consulting.com/
• Instagram: https://www.instagram.com/chrissy.the.journalist/
• Linkedin: https://www.linkedin.com/in/christina-collins-871a64ba/
• Other: https://calendly.com/event_types/user/me

Image Credits
Alena Artemenko (just for photos of myself only)