Meet Christina Ashkarian

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Sed ut perspiciatis unde.

We recently connected with Christina Ashkarian and have shared our conversation below.

Hi Christina, thanks for joining us today. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

When I first started doing lashes, 11 years ago, the mission of eyelash extensions, was a replacement for mascara. It was one of the top beauty secrets, when eyelash extensions are done at its finest you can’t even tell that they are fake. However, that’s not the case anymore. I want to say almost overnight the Lash industry blew up, There is so many styles and trends nowadays. A few I can’t stand our the little decals, such as butterflies, little stars, little diamonds… ext and my biggest pet peeve of them all is eyelash extensions that are over 20mm lash People will understand this verbiage. But for the rest of you, Mudbloods. That just means they are really really long, which will damage your natural lashes. A few of my favorite trends are the “anime look” and the” fox eye look “ i wish i knew about these years ago!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I promised myself as a teenager, and employee at Taco Bell, that I would become an entrepreneur and be my own boss. I was always passionate about the beauty industry, but it took working in different salons and putting myself through beauty school at 19 to realize I wanted to specialize in lash extensions. With a brick-and-mortar business as my goal, I took most of my clients at my home office while I taught myself how to own and operate a licensed business and build a loyal clientele. During my first few years I taught myself the business accounting and marketing, researched commercial real estate, and expanded my skills to offer tooth gems in addition to lashes.

Five years after first becoming licensed I opened Hye Lash in Torrance, CA. I have over a decade of experience working as a Lash Artist, and that breadth of experience is what sets me apart from the average lash artist today. Eyelash extensions as a beauty treatment have grown and evolved tremendously since I first entered the industry, and my skills have evolved with it. I know how to “shape an eye” with lashes as soon as I look at it. I prioritize color-matching, and sculpt a naturally beautiful appearance that enhances the eyes on each individual client I work with.

I loved expanding to tooth gems in my business because the shift in confidence I see in clients who come to me for lashes, tooth gems, or both, is palpable. Both treatments are smaller and less permanent than many beauty options in the industry, but love how dramatic the change can be on a client’s face and self-esteem.

I feel a lot of pride in achieving the goal I set for myself as a teenager. I am my own boss and a successful, self-taught entrepreneur. But even more than that I have been moved by the women who have told me I inspired them to join the beauty industry. I am always growing and changing as a business owner, and am cultivating a passion for teaching these skills to the next generation of Lash Artists.

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

I started manufacturing products during the beginning of coronavirus. When we were locked down, I created a lipgloss line which consisted of five different shades, I also created a lash wash and eyelash strips in two different styles. The biggest challenge in manufacturing products is finding the right vendor they send you samples that you have to pay for and some of them aren’t worth the money! Until you find the right one. For me, the best part of the whole process was having a vision in my head of what I wanted these things to look like, and then at one point, physically, being able to hold them in my hands was kind of magical! But also, I understood profoundly that I can create anything. I set my mind to..

What’s worked well for you in terms of a source for new clients?

When I first started, yelp was the original source of clients finding me nowadays that source is Instagram and Google.

Contact Info:

Website: Www.hyelash.com
Instagram: @hyelash
Facebook: Hye Lash
Yelp: Hye Lash

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Meet Christina Ashkarian

Meet Christina Ashkarian

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Hi Christina, thanks for joining us today. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

What’s worked well for you in terms of a source for new clients?

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