We caught up with the brilliant and insightful Christiana Unaeze a few weeks ago and have shared our conversation below.

Hi Christiana, thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

When I was trying to select a name for my business, I wanted a name that would be a reflection of what the brand represents, a name that is easy to spell, and easy to remember. Simple enough right? Not quite. Some people may not realize the details that go into naming a brand. First you have to make sure the name is available and not in use by another company, check that the name is not infringing on any copyrights/trademarks, check the availability of a web address, check social media handles etc. It’s not as simple as just picking a name and registering the brand. There is quite a bit of research that goes into choosing a brand name.

After all the background work and research, I decided on the name OhSoColorful Co. – a celebration of vibrant living and thoughtful gifting. I feel the name represents a core part of what my brand represents – to add a splash of color and joy to your everyday things and make gifting an art form.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My deep love for all things colorful and vibrant is inspired by my late mom who was a seamstress and small business owner. I grew up watching her make beautiful creations from fabrics full of colors and patterns. I know my lifelong love of crafting comes from her. I experience a great amount of joy from crafting and creating things with my hands.

I have a design background that spans several years. I have designed a wide array of products both digital and physical. Some of which include an African language children’s book series, an animated children’s planetarium show, corporate branding materials and a 3D version of an exhibit for the Cooper-Hewitt National Design Museum in NYC – to name a few. I have always wanted to channel my talents into my own line of products celebrating color and sparking positivity – and OhSoColorful Co. is helping me make that vision a reality. Now I get to blend my artistic spirit with my mother’s colorful legacy through uplifting stationery and gifts.

what type of products/services/creative works you provide, what are the main things you want potential clients/followers/fans to know about you/your brand/your work/ etc.

My mission with OhSoColorful Co. is simple: to add a splash of color and joy to your everyday things and to make gifting an art form. I design and create an array of stationery and gift items with vivid colors and uplifting messages. The current product line includes journals, notepads, tumblers, ornaments, corporate gift boxes and more.

My hope is that an OhSoColorful Co. purchase adds a little motivation and positivity for the recipient every time they use it in their daily life – whether it’s sipping from a vibrant tumbler, writing in a journal, or unboxing a giftbox with a variety of OhSoColorful favorites . My goal is to bring vibrant designs and creative personalization together to create memorable motivational gifts perfect for brightening someone’s day, recognizing employees or simply saying thank you..

What’s the most rewarding aspect of being a creative in your experience?

After years of channeling my creativity into everything from creating animated kids shows to designing museum exhibits, I’ve learned the most magical moment is always seeing the audience enjoy the final product. All the late nights envisioning ideas and painstaking hours crafting come full circle when someone’s face lights up. That’s when all the effort pays off!

One such moment for me was watching a group of delighted kindergarteners sing along and interact with a planetarium show I animated. I’ll never forget the excitement in their voices as they described what they learned during the show. The feeling of joy, pride and fulfillment I experienced knowing my creativity made their day and enriched their worlds is indescribable. Now, I get that same joy from reading customers’ messages and reviews when they write about how much they loved their OhSoColorful Co. items. There’s no replacing the satisfaction of seeing your work make someone’s day a little brighter.

As much as I enjoy the creative process itself, that “full circle moment” as I call it will always be the greatest reward. My goal with every OhSoColorful Co. product is to hopefully spark one of those heartwarming reactions for someone. All the effort is worthwhile when you see you’ve created a tiny bit more light in someone’s world.

Can you tell us about a time you’ve had to pivot?

Before I started OhSoColorful Co. I initially started out creating handmade statement jewelry. While I enjoyed the creative process of handmaking jewelry, ultimately I found it to be somewhat limiting. I wanted to create products that are both functional and stylish, and can be seamlessly woven into daily life.

My love for stationery and paper goods led me to designing and creating a brand of my own. I found that this was a perfect way to combine my creativity with my desire to create products that can be used daily. OhSoColorful Co. was born from the desire to infuse joy and color into people’s lives, making everyday tasks a tad more enjoyable. I’m on a mission to bring functionality and style to your everyday moments.

Contact Info:

• Website: www.OhSoColorfulCo.com
• Instagram: www.instagram.com/OhSoColorfulCo
• Facebook: www.facebook.com/OhSoColorfulCo
• Linkedin: www.linkedin.com/in/OhSoColorfulCo
• Youtube: www.youtube.com/@OhSoColorfulCo
• Other: TikTok – www.tiktok.com/@ohsocolorfulco