Alright – so today we’ve got the honor of introducing you to Christian Alan . We think you’ll enjoy our conversation, we’ve shared it below.

Hi Christian , thanks for joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

Believe You Are The Best started as a mantra I’d mutter to myself during the latter years of high school. During times of great duress or pressure, such as being the captain of the boy’s varsity swim team. It was my way of checking in on myself and ceasing any imposter syndrome that I might be feeling. Sometimes, that’s all we need. Affirmation that we have what it takes, and the growth mindset to pursue whatever goal or challenge we have.

So now, Believe You Are The Best has taken on that attitude in the form of media. I think the name itself strikes curiosity and calls people to question ‘why the name?’, but the goal is that each project BYATB does shows inspirational characters that conquer conflict by believing in themselves. It’s also really cool that now, the parting remark between so many of my BYATB affiliates is “You Are The Best”, so I think the name is doing some good. You can decide for yourselves though by checking out its work @byatb3.0 on Instagram and all other socials.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

As a ’23 UCLA graduate, I’ve done a lot of producing for both network television and indie projects, but the work I am most proud of has been through my multi-media company, Believe You Are The Best (BYATB).

I had grown up watching the Disney Channel, and knew that if I wanted to tell mature coming of age stories, I had to gain the trust of audiences by creating a brand identity where viewers felt they knew our respective actors in and out of character. So BYATB was created out of that drive to unite like-minded artists by experimenting with different projects, and doing everything ourselves from start to finish.

Now that we’ve proven we know how to tell a quality and sophisticated coming of age story, we’re able to make greater demands and engage in fair partnerships with organizations like Isaacson LLC and Chicano Hollywood. Even as we engage in more entrepreneurship, though, we never forget the mission of why we’re doing what we’re doing.

Can you tell us about a time you’ve had to pivot?

Yes, one of the highly anticipated projects BYATB has coming out soon is the final and fourth season to the series we now call AUM, “An Unplanned Milestone”.

Developing this project really required me to step out of the comfort zone of what different BYATB projects already had done. This series in particular, is about teen parenthood. For three seasons, exploring the responsibilities and burdens that came along with that had been enough to write itself. But when it came time to write “An Unplanned Milestone”, the well had run dry and I really had to pause and see where I as a non-teen-parent could see myself in the story.

It didn’t come so quickly, but it became clear that at the core of AUM was the conflict of fighting for relationships. Learning how to endure tough times, and also when to tap out of a relationship. It was by becoming more self-aware, that I was able to pivot and effectively project myself into the show for a more compelling story.

How did you build your audience on social media?

People say the key to building a social media audience is consistency, but it’s also more than that-it’s about making sure what audiences see consistently contributes to whatever brand image you want them to take away.

You have to identify what you want and what you’re working with. BYATB really became competitive on social media during the Summer of 2021, when we had our highest volume of projects releasing. Releasing so many different projects in such little time would have fractured our audience had we not created a campaign to serve as a through line. We called it the “BYATB Sizzling Summer” marathon, and used the campaign as an opportunity to improve our optics. Through the scripted content we had, we were able to get some professional work out there, and through the short reels we shot, we were able to shout-out all the talent involved. I think having this through line only made things more exciting for our followers, and had a carry over effect from one project to another.

I can definitely say synergy is important, and the calculation of familiar vs. risky posts is a case by case one.

Contact Info:

• Instagram: https://www.instagram.com/itschristianalan/
• Linkedin: https://www.linkedin.com/in/christianalan/
• Youtube: https://www.youtube.com/channel/UCH2C9sJIDhgZx-kThTjtEHQ

Image Credits
Christian Alan, Christabelle Garcia