We recently connected with Christelle Duverlien and have shared our conversation below.

Christelle , looking forward to hearing all of your stories today. What do you think matters most in terms of achieving success?

A LOT ! From personal experience I strongly believe it take a certain level of patience.You need to have the knowledge to multiply what you currently have . To be successful, you must possess a clear vision, a defined set of goals, and a relentless pursuit of excellence. You need to be aware of your strengths and weaknesses so you can use them in time in need.Having the ability to Embrace failure as a learning opportunity, rather than a setback, is a major key of those who ultimately achieve greatness. Perseverance too, is a non-negotiable quality.Any Successful businessman or businesswoman I’ve ever met ,it could be at Starbucks or a network event they always say the same thing “Knowledge is Power , never stop learning “. I also think Networking and building positive relationships are also key to success. Collaborative efforts, mentorship, and a strong support system can provide invaluable guidance and opportunities.Most of it God Any/Everything is possible when you have the almighty on your side.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m an entrepreneur, content creator, and proud small business owner. In 2022, my husband and I embarked on an exciting journey, founding our Airbnb cleaning company. Thanks to the dedication of our incredible team, we’ve achieved remarkable success in a relatively short span of time. What truly sets us apart is our Uniquest approach. We’ve carved out a niche in the industry by combining efficiency with a personal touch, ensuring each space we clean feels like a welcoming home. As a content creator, I leverage social media to showcase our work, allowing us to connect with a global audience and demonstrate the passion and care we pour into every project. What brings us immense pride is not just our own success, but our ability to pay it forward. Through our online presence, we share insights and advice with aspiring entrepreneurs looking to thrive in the same space. It’s a way for us to give back to a community that has supported us on this incredible journey. We’re not just about cleaning spaces; we’re about creating experiences and empowering others to do the same

How did you build your audience on social media?

When we launched Everything Shiny, we were in uncharted territory. No clients, no content, just a vision and determination. Using our own home as a canvas, I started documenting the cleaning process, and from there, our social media journey started

Initially, Instagram became our canvas. We showcased our daily cleans and shared glimpses of the luxurious Airbnb spaces we catered to. Knowing our target audience those seeking highend, meticulously cleaned rentals shaped our content strategy. TikTok, while tempting, didn’t align with our brand’s essence. Instead of chasing trends, we focused on authenticity. We shared the raw, unglamorous side of our business, shedding light on the realities behind the scenes.

We realized that in the Airbnb cleaning niche, attention to detail is paramount. We put ourselves in the shoes of guests, noticing what others might overlook. This mindset transformed us into a truly distinctive cleaning company. Small, thoughtful touches like decorative paper towel and toilet paper arrangements became our signature, illustrating our dedication to guest experience.

Then came a breakthrough moment. A video showcasing the less-than-tidy aftermath of a guest’s stay went viral. It was a side of Airbnb cleaning seldom seen, and it resonated. More videos gained traction, including one demonstrating a simple paper towel bow that skyrocketed to over 600k views, bringing in thousands of new followers. Our meticulous approach, translated into tiny, meaningful details, had struck a chord.

Today, our TikTok community,” The Detail Babes,” is a testament to our authenticity and connection with our audience. We’ve become a go to resource for others entering the cleaning business. Our main goal, to be noticed by the platform we rely on, “Turno,” was achieved through genuine content that set us apart.

For anyone starting a business and considering social media as part of their marketing strategy, my advice is simple: persist. Even when it feels like no one is watching, they are. Be yourself, be genuine, be different. Show your personality, and show your audience that you understand their journey. It’s in that authenticity that you’ll find your tribe and make your mark. Keep pushing forward, and success will follow.

How do you keep your team’s morale high?

In our journey within the cleaning industry, we’ve come to understand the critical importance of effective team management and maintaining high morale. It’s not just about having a skilled and dedicated team; it’s about how they’re guided and supported. Poor management can erode even the most talented group of individuals. Communication is key. Regular, open dialogue fosters trust and ensures everyone is aligned with the company’s goals. Recognizing and celebrating achievements, big or small, goes a long way in boosting morale and instilling a sense of value among team members. Providing opportunities for growth and professional development shows that you’re invested in their success. Ultimately, leading by example, providing constructive feedback, and addressing issues promptly are all vital aspects of effective team management. It’s a delicate balance, but when executed well, it leads to a motivated, cohesive team that’s poised for success.

Overall a great advice is to treat your team well and with respect, listen to their concerns have clear communications,set clear expectations,provide a safe and positive work environment and find what works for your team

Contact Info:

• Website: https://everythingshinycleaning.square.site/
• Instagram: https://www.instagram.com/everythingshiny_/?igshid=OGQ5ZDc2ODk2ZA%3D%3D
• Facebook: https://www.facebook.com/groups/148020498332943/?ref=share_group_link
• Other: Follow us on TikTok https://www.tiktok.com/@allthingzairbnb?_t=8gIffdQuyZ4&_r=1

Image Credits
Christelle V Duverlien