We caught up with the brilliant and insightful Christel Ferguson a few weeks ago and have shared our conversation below.

Alright, Christel thanks for taking the time to share your stories and insights with us today. Let’s jump to the end – what do you want to be remembered for?

I created Space to Love to help people lead happier, healthier lives. We provide a caring, non-judgmental environment that allows our clients to free themselves from the restrictions their space and clutter have on them. The growth that can occur when you are not physically, emotionally, or mentally held back by your space is incredible.

My motto is simple, “change your space, change your life,” and with every client, that is what I am working to accomplish. We encourage our clients to let go of their clutter and, by doing so, help them reach the greatest potential in their life and work.

Our passion is working with open-minded people who are ready to take their lives to the next level. We are prepared to help them move things around and change the energy in their space. A slight shift can create enormous positive transformations.

The legacy I want is intertwined with my client’s success and happiness after I clock out; I love being a small piece of creating a space that allows them to lead their best lives. I love that my legacy is more people reaching their full potential. Organizing and de-cluttering leads to increased productivity, more time to spend with loved ones, and the ability to fully relax and recharge to take on the world again the next day.

I will use a quote from a client here because this is an excellent example of what I want my legacy to be; it’s personal and tangible to witness each client’s life made better. “Christel’s awareness of the spiritual alignment between us and our home made us feel comfortable enough to trust her to oversee every aspect of moving us from domestic stagnation to a freer, brighter, and happier living space!”

Christel , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I worked many different jobs before finding my true passion, don’t we all? But I am so grateful that each chapter has allowed me to acquire a skill set that serves me today.

As a wedding planner, I offered the personal touch in getting to know the couple and working with them to exemplify their style, to create menu choices, floor plans, color palettes, and decor that addressed the couple’s needs and allowed their personality to shine through for their special and memorable event.

As Head Sales Associate at an interior design retail store, I reveled in merchandising the cache, creating new displays that highlighted various items, which increased sales. The effort was “just fun and easy.” Whether I was helping customers find the perfect enhancement for their home or asking clients the ‘right’ questions to yield the perfect gift, I loved helping people make their lives easier and more enjoyable through design.

As an actor and an improv artist, I learned to think on my feet and, quite frankly, to hustle to get what I wanted. I learned to advocate for myself and market my brand.

At every stage of my life, l have been the go-to friend for closet overhaul and garage reorganization. Always eager to help a friend, I would immediately ask, “Great, when do you want to get started?” The day came when I realized that not only did I find this type of work pleasurable, but it was truly my calling. Not realizing that organizing was an actual profession, I started to look online to see if anyone else did this sort of work. The first site I clicked on was NAPO (National Association of Productivity and Organizers Professionals), where I have been a member since 2013.

It’s been over ten years since my “ah ha” moment, and I have built the business in “Space to Love” and honed the craft that I was always meant to. I walk my clients through the (often) emotional process of purging items that store negative energy in their closets and in their lives and transforming their space for comfort and productivity.

Everything has a place. Sometimes that place is Goodwill. I help organize my client’s belongings and ease them through the transition of evolving their surroundings as they evolve into the person they always wanted to be.

Whether It’s brought on by a big move, downsizing, expecting a bundle of joy, having toddlers, finally achieving that big break, or they are just busy and need to get organized, I will revolutionize their living space into an ergonomic and contemporary habitat that is tailored to my client’s needs, wants, and concepts of home and or work.

How did you build your audience on social media?

I don’t have a million followers or anything, but I have a real connection, which is important to my brand because it’s what my business is about. Organizing is personal; I go into my client’s homes and lives very personally, so I need to provide a real sense of who I am on my social media platforms.

I keep it real and honest and let people into my life. I share organizing hacks and solutions that I use in my own home and talk about the “why” because organizing and de-cluttering is not as simple as throwing things into a box and bringing it to the donation dropoff. The stuff we acquire holds sentimental value, or we attach them to our hopes and dreams or even feel guilty about the money spent. It’s complicated and so much more of an emotional process.

I also want my content to be inspiring and achievable. It can be fun to scroll through Pinterest and dream about the beautiful organizing projects that utilize hundreds of dollars worth of products and take weeks to accomplish. I also know that these inspirations will live in inspiration purgatory. I want the tips/tricks and project ideas that I share to be achievable and lead to real impact. I share ways of using what you already have and quick projects that will lead to the feeling of success that will grow into real change. My feed is not shiny and filtered- it’s real, raw, and doable by anyone watching!

We’d love to hear about how you keep in touch with clients.

The best outcome in my line of work is that we revitalize a space together, and the client has the toolset to maintain it long after. My biggest hope is that a client doesn’t need me physically there again until they move or need to re-arrange to accommodate a new chapter in their life, so staying in touch with inspiration & tips is crucial to our brand’s success. I send newsletters, write blogs on my website, and share videos on YouTube and my social media accounts to continue fostering their personal growth. I also selfishly want to know about all the fantastic things that have come into their lives since getting organized. As I said, it’s personal- we create real bonds because we go through a significant change together. Our homes are unique to us; they represent our stories and experiences, which I share in the process. We foster brand loyalty by fostering relationships- some clients become dear friends, and others I am thrilled to see when I run into them at the grocery store- all hold a special place in my heart because we shared a journey.

Contact Info:

• Website: https://spacetolove.com/
• Instagram: https://www.instagram.com/space2love/
• Facebook: https://www.facebook.com/Space2Love
• Youtube: https://www.youtube.com/@SpacetoLove
• Yelp: https://www.yelp.com/biz/space-to-love-los-angeles-4