Alright – so today we’ve got the honor of introducing you to Chris & Maya Dawson. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Chris & Maya thanks for taking the time to share your stories and insights with us today. What’s something you believe that most people in your industry (or in general) disagree with?

In this age of social media and instant access to an audience, not many small businesses, non-profits, and independent artists understand the importance of having a marketing rollout. We’ve heard far too many times of excellent products and services being launched for the masses with little to no warning. This in turn, yields minimal buzz or revenue.

Creativaire specializes in crafting rollouts that speak to the brands of our clients and build momentum for maximum sales. We worked with an independent artist to help promote his debut album. Not only did he chart on iTunes and Amazon, but he also was able to recoup his production costs while gaining major exposure in the industry. We remain convinced that products can’t be sold and services received unless they are consistently exposed to their defined target audience. We also believe that there should be a build in anticipation before a product or service is launched to yield maximum sales.

Chris & Maya, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Sure!  We’re a husband and wife team based in Atlanta, GA.  We both knew from an early age that we were called to positively impact the arts and entertainment industry. When we met as friends and later married, we began collaborating to create original content while helping others to brand and market themselves. Since then, we’ve helped countless artists become best sellers and numerous businesses and organizations generate revenue while building momentum around their brands.

Creativaire, Inc. specializes in producing original content and strategies for artists, small businesses, and non-profit organizations. We breed innovation by taking ideas from conception to reality.

Our primary areas of expertise are Branding, Creative Marketing, and Advertising…

Branding: What is the story you want to tell as an artist, small business, or non-profit? We exist to help define who you are and what you represent in the marketplace. Our services are tailor-made to identify and connect you with your target demographic of consumers.

Creative Marketing: Do you have a Social Media presence? Do you need help finding your voice? We specialize in crafting campaigns and creating original content to communicate with your audience on all platforms. We help generate momentum around your products and services.

Advertising: What do you bring to the table as an artist, small business, or non-profit? What problems do you solve? We excel at streamlining your efforts to communicate your call to action. We provide creative direction and production support taking your vision from black and white to live and in full color.

Our services are intentionally crafted to reflect the voice of our clients. We are known for our ability to personally connect with and support our clients and their specific needs.

Have you ever had to pivot?

At the beginning of 2023 we took a step back to revamp our brand and business. We had to be intentional about attracting clients that could afford our services as we worked to scale up our business and generate more revenue.

First we took time to refine our target audience. We were very specific about who we knew would benefit from our services while identifying their goals, interests, and pain points. Next we crafted our funnel and areas of advertising. We then updated our website to align with our funnel.

Since then, we’ve had to be selective about the clients we take on to ensure we are optimizing our resources and turning a profit.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

We are huge on building relationships with our clients. We strive to support them even after we’ve fulfilled our contract by purchasing their products/services and telling others about them. We also work to build community amongst our clients by telling them about one another and encouraging partnerships. Bottom line…We love and support small businesses, non-profits, and independent artists. Not only do we support them, but we want others to as well.

It is because of our genuine love and support of our clients that they continue to work with us and refer us to others. We are authentic people dedicated to providing excellent customer service.

Contact Info:

• Website: Creativaire.com
• Instagram: https://www.instagram.com/creativaireinc/
• Facebook: https://www.facebook.com/CreativaireInc/
• Linkedin: https://www.linkedin.com/company/creativaire-inc/?viewAsMember=true
• Twitter: @CreativaireInc
• Youtube: https://www.youtube.com/@creativaireinc

Image Credits
Jaidot Films Waywater Entertainment