We caught up with the brilliant and insightful Chris Mathews a few weeks ago and have shared our conversation below.
Chris, thanks for taking the time to share your stories with us today To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard
What sets us apart from competitors is our user-first approach—we prioritize community engagement, AI-driven insights, and rewarding participation rather than just maximizing house profits. While most platforms focus on taking a cut of every bet, we help users make smarter picks with AI analytics, earn rewards through referrals, and engage with friends through unique game modes like 50/50 betting. We’re not just another sportsbook—we’re building a better way to play, bet, and win together.
At Beat The Odds, we’re redefining sports betting by making it social, interactive, and community-driven. Unlike traditional sportsbooks that operate purely online, our kiosk system turns any sports bar into a sportsbook, allowing fans to place bets while watching games live.
We focus on organic growth through referrals, free credits, and partnerships with local bars. This approach engages users, boosts business for sports bars, and creates a real-world betting experience.

Chris, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
The first thing I would want people to know about me is that, I am always going to keep God first. The problems that we solve at BTO is that any bettor can feel like a winner, even if they lose. Some of the benefits that our members can receive are discounted food, tickets to sporting events, free player props & many more exciting things. What sets us apart is that we’re here for the people once they understand who we are & our products show that.
Can you share a story from your journey that illustrates your resilience?
In 2019, I decided to take a chance and create Beat The Odds. From 2019 to 2023, while working as an Uber driver, I focused on research and development, speaking with over 1,000 unique people who shared their feedback on what they wanted in a sportsbook. As a result, Beat The Odds is a sportsbook built by the bettors, for the bettors.
How do you keep your team’s morale high?
My advice for managing a team and maintaining high morale is to ensure that your team truly understands your vision and supports you 100%. Starting a business is challenging, but with a solid group of hardworking individuals around you, you can beat the odds and achieve anything.
Contact Info:
- Website: https://Btosportsbook.com
- Instagram: https://www.instagram.com/btosportsbook
- Linkedin: https://www.linkedin.com/in/christopher-mathews

