Alright – so today we’ve got the honor of introducing you to Chris Grubisa. We think you’ll enjoy our conversation, we’ve shared it below.

Chris, thanks for joining us, excited to have you contributing your stories and insights. So, naming is such a challenge. How did you come up with the name of your brand?

The name “Let’s Cook Video Editing Service” came to us organically. Anchoring and reflecting our core values and approach. = Make GOOD edits, together.
Editing makes or breaks any story = aka sales = reflecting attention span. What you show, How you show, matters to the customer.
The phrase began during a trip to Las Vegas, I was cutting a video about the trip, in a spontaneous moment of creative expression, the tagline “Let’s Cook” was added over visuals of opening a laptop.
Slang for “let’s make something awesome.”
With a deep love for cooking, media my passion, we marinated and meditated on it for a hot minute.
It stuck. Here’s why: “Let’s” = embodies collaboration and togetherness, while “Cook” signifies the act of creating, indulging, and sharing together.
“Let’s Cook” hooked us!
This simple phrase encapsulated our vision perfectly.
It resonates with the authentic camaraderie we have as a team, inspired by my early experiences in skateboarding, where we learned to care for one another deeply, it was community.
We’re all in this together. The name “Let’s Cook” extends beyond video editing, symbolizing our innovative approach to the industry. We don’t associate with the term “post production”. The word production is heavy. weighted. laggy. Everything AND the kitchen sink. – We make videos. Our systems are light and hyper fast.
Filming a video requires more time than Let’s Cook’s editing process. – Fact.
Our innovative approach is what sets us apart in the ever-growing video editing landscape. You have to be agile, versatile and hyper efficient when producing hundreds, sometimes thousands of assets for global campaigns, alongside leading brands.
We’re excited about the limitless growth with a positive impact in the future. Let’s Cook is more about getting away from the desk, living a full life and bringing those experiences back into the edit suite, the videos we create. When an athletic brand plans to create a global campaign and employs a team of editors who spend their days at their desks assembling the video, how do you anticipate this will be reflected in the final outcome? There’s more to “Let’s Cook” than editing. It’s creating and creating together. A breath of fresh air, a new, more efficient way of approaching the entire video editing process.
Prep your ingredients, cook a bomb ass meal, and never eat alone.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Our video editing services help Brands, Creators, Podcasters and Agencies scale their business. Shoot once, and be everywhere. Let’s Cook delivers world-class video editing for every platform, every format, every time.

Video editing is the superpower to rapidly selling product and significantly amplifying investment. The return is pretty wild.

Consider how many screens you’ve encountered today; all of them have undergone editing.

My name is Chris Grubisa, I lead Let’s Cook Video Editing Services. I have been creating videos since the 4th grade and have founded two media companies in two different countries, each leading multiple teams.

The demand for generating social media content to enhance brand awareness and drive sales is projected to 4x by 2025.

Let me simply break this down for you. The power of video editing comes in two forms:

A) Creative: The choice of your capturing device, whether it’s a cell phone or a high-end camera, is irrelevant.

What truly matters is how you craft the narrative, articulate your message, and convey it effectively through your storytelling. When you can communicate that correctly, you win BIG. This is why we say: “Visuals have meaning, editing has spirit.”

B) Logistics: capture once and you are everywhere. = Every platform. Every format. Every time. Cut and sized to fit in every area on the internet. Building brand awareness, teasers, product drops to cut downs.

There’s no addition when it comes to editing, it’s a multiplication. The Impact is massive.
Social media provides an endless environment of real estate that you need to fill as a brand.

Let’s Cook Video Editing Services meets the growing demand by providing modern day workflows. Supplying brands with a month’s worth of content in as little as 3 days.

I’m proud to collaborate with industry leaders, using media as their primary and most powerful tool for visibility.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Being interested, being authentic and true to myself and about it. Walking the walk while living it and speaking into it. Asking questions and genuinely getting curios. While communicating how I can help solve specific problems.

Whether it be a Brand, Creator, Podcaster or Agency: every person and every project I step into, I am a huge fan first. There is a deep desire and I want them to win and win BIG.

For you, what’s the most rewarding aspect of being a creative?

Both in whatever order: Seeing our team complete the edit with passion, energy and excitement to show the world! Seeing our clientele WIN BIG.

Experiencing their lives change because of our work together, that what is most rewarding.

It’s about the impact that you put into this world, what you do with your time here.
Video editing is THE main vehicle to that. Sharing your story with impact.

Video editing is a SUPERPOWER. Our work at Let’s Cook Editing Services continually enhances the people we work with. – that’s what fulfills our team every day. As I lead Let’s Cook, I’ve seen companies time after time exceed sales goals, multiply in team growth, dominate competitions to global markets. Launch in multiple markets at once.

Everyone has a story to share, how you craft the narrative, articulate your message, and convey it effectively through storytelling, with a product attached to that, it’s limitless.

Video editing allows you to share your story / sell while you sleep, be global in seconds and show up everywhere – by only capturing once. Multiplying every dollar.

– a valued asset to every person or organization we work and partner with.

Contact Info:

• Website: https://www.letscookedits.com/
• Instagram: https://www.instagram.com/chrisgrubisa/
• Linkedin: https://www.linkedin.com/in/chrisgrubisa
• Youtube: https://www.youtube.com/@brbcs

Image Credits
Heather Young Chris Ray