We were lucky to catch up with Chris Fulcher recently and have shared our conversation below.

Chris, appreciate you joining us today. What do you think it takes to be successful?

Success is such a broad word that can be look at in so many different perspectives. Some people look at success as being financially comfortable, some looking at success as being happy. I look at success as having comfortable stability in every aspect that works best for you. My whole career, I never had stability (I know a lot of creatives that can relate to this too). Week by week, my schedule changes drastically and I think the older I get, the harder that becomes. It’s also the reason why I chose this path too – being my own boss. I love creating my schedule, but there are con’s that come with it too. When I was younger, I sometimes wouldn’t know or even care what I was doing even that day when waking up! Now that I am almost 30 years old, I can’t just drink a red bull and eat a pop tart and be on my way. I have to have some sort of a routine when I wake up, and throughout the day.

Because my partner and I live on the road most of the year, I am constantly trying to find a way to develop a pattern that works for me. I ask the question to myself a lot (How can I create stability through traveling?). Maybe thats waking up every morning at a specific time and working out, or meditating, etc. I understand at this point in my career that I will always be hungry to want more… no matter how financial set I am, or how many places I’ve visited.

So the word ‘success’ to me is creating a pattern that works for you and striving throughout it.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Hey guys! My name is Chris Fulcher and I am a creative director and travel photographer. My partner Savannah Woods and I direct and shoot anything from editorial and commercial entertainment work, to travel content promoting hotels, tourism boards, and brands around the world.

As creatives, we are constantly trying to find new ways to change marketing and offer unique and diverse content that will add a different perspective and modern approach to your brand.

Working in the music industry for the last 15 years, and directing album covers for artists really changed my perspective on the travel work that I do. When Savannah and I first started doing travel content 4 years ago, we just followed the same path as everyone else because we thought thats what works. We would wear generic clothing (sweaters, non ripped clothing, etc) and cover our tattoo’s. Then, about a year into us pushing our travel business, we felt that we weren’t being true to ourselves and just joining the masses to everyone else that does what we do. We started wearing the clothes we wanted to wear, and letting our tattoo’s show in marketing photos.

It really took some convincing, dedication and ALOT of patience to have our clients trust us in promoting their brand in a different way than what they were used to doing. The world is changing so fast, and we want people that look at our clients portfolio to relate to the content. Especially with tattoo’s… tattoo’s are becoming very non-taboo nowadays. I even know CEO’s of the biggest brands in the world that have tattoos.

The biggest message we want to spread is if you are a creative.. be true to yourself and you will climb mountains. As long as your art isn’t hurting anyone or spreading a negative message, you shouldn’t feel that you need to adjust to a specific lane that everyone else is doing. We ARE the change!

What do you find most rewarding about being a creative?

The most rewarding aspect of being a creative is the the reaction from your clientele. There is no better feeling in the world than seeing the look on your client’s face after creating the art you did for them. You are creating a piece of history. Not just for them, but for you too. I can almost say that I am addicting to the reaction I get to my work. That’s why I go so hard when doing a job. I want them to feel that every penny they spent was worthwhile.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for us is offering your clientele something that they can not refuse. I know thats easier said than done but if you can come up with a pitch that completely removes you away from every other creator that they could hire, you will have endless work! Especially with cold calling/emailing. Instead of emailing a company you want to work with and going “We are super down to work with you on anything you want” try saying “This is what we can do for you”.

Also, make sure to do your research when reaching out to a brand. Take notes of what they don’t have, so that way you can offer them that! Let’s say you want to work with a clothing line for example, or even a hotel, and that company does not have video reels. When emailing them, let them know that you can offer that (if you are able to). You have to understand that companies (especially the bigger brands) get hit up countless times a day with creators that want to collaborate and sometimes offer them free work. You want them to know why you are worthy of being hired, and being paid!

Contact Info:

• Website: https://www.chrisfulch.com
• Instagram: @chrisfulch
• Other: https://www.savvy-travels.com