We’re excited to introduce you to the always interesting and insightful Chris Cory. We hope you’ll enjoy our conversation with Chris below.
Hi Chris, thanks for joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
Our mission is to create luxury products that are an attainable price point for the everyday consumer. Luxury doesn’t have to come with a price tag. One night, I was burning a VERY expensive candle from a department store we (will leave unnamed) and it started pouring black smoke up the tile in my bathroom. I thought to myself, this isn’t right, I paid a lot of money to have this candle. I have always been passionate about candles so I thought, hey I don’t really know of many candles that burn clean..I should make some.
I went to work and found out very quickly that making the right candle is a lot like baking. It takes time, the right ingredients and patience when you first start. What we have now is the perfect smelling clean candle.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Chris and I am the founder of Belle&Bizze (Pronounced like Bell and busy). I have always had a passion for fine fragrances and things that make you feel good. I took days, weeks and months to create what I believe to be the perfect candle. They not only smell good, but are made with 100% soy wax, some essential oils, and wooden wicks that are made from fruit trees in northern California. They even crackle like a fireplace when you burn them.
Making candles is a lot like baking. You have to have the right ingredients, time and patience to do it right. Every candle we have is hand-poured and made with love. We even branched out to create home diffusers and now CAR diffusers that plug in your air-vent.
What sets us apart from other candles is the experience. All of our Candles are LA themed. “Sunset, Rodeo Drive, Mulholland, etc. Not only are they pretty to look at, they surely compliment any modern decor and make your home or space filled with the smell of OMG what is that…its ahhhmazing.
The one thing our customers should know is we sell a product made from love. The one thing that brings us all together. Even our company name is named after our fur babies, Bella our Cocker Spaniel and Izze our little black cat. Belle&Bizze. From love!
The love we have gotten in return is also well received. We have made custom candles for weddings, birthdays and EVEN for celebrities who have fallen in love with our brand. Whats the best thing is we didn’t even market to them, they just post for us online! That’s how you know you have a genuine product. To see something you create in so many people homes is the most fulfilling thing you can even imaging. We are so grateful.
What do you think helped you build your reputation within your market?
Consistency. Always showing up to the local markets and delivering the same product with no flaws, every time. Our return customers come back time and time again because they know they will always get a product thats made well. No excuses.
Where do you think you get most of your clients from?
Face to face at the farmers markets. There we can show our customers face to face our products and why they are so amazing. Letting them pick it up to smell it and get the memory or experience sells it for itself. Grow your audience from within !
Contact Info:
- Website: bellebizze.com
- Instagram: @bellebizze
- Facebook: @bellebizze