We’re excited to introduce you to the always interesting and insightful Chohnice Daniels Travis Whiteside. We hope you’ll enjoy our conversation with Chohnice Daniels below.

Chohnice Daniels, looking forward to hearing all of your stories today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

We took a big risk opening our own Chiropractic office towards the tail end of the pandemic. Not only did we step out of faith opening our office we also opened another business called HOTWORX.

Three years ago after graduating from Chiropractic school we both chose to take an associate position at different offices in Memphis. While we learned a great bit during our time there, a lot of it was learning what we didn’t want to do if we ever opened our own practice. While working at those offices in the middle of a pandemic we discovered HOTWORX, a 24 hr infrared fitness studio. We instantly fell in love with the concept and workouts, but what made it even better it was the only gym close to us that didn’t close during the pandemic. After working out there for months we found out about franchise opportunities and immediately jumped at the idea of owing a business. Shortly after taking on the franchise opportunity we realized we no longer wanted to associate and were ready to open our own chiropractic practice. Never did we think we would be opening them both around the same time, however with all the things that were changing rapidly in the world that’s exactly what happened!

We currently own and operate The Plug Chiropractic and HOTWORX Asheville-Biltmore Village. While it is very challenging at times to manage both we were willing to take the risk and take the leap of faith!!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

The Plug: A Chiropractic Wellness Center – Our mission at The Plug: A Chiropractic Wellness Center is to provide quality holistic healthcare and promote better health to the community of Asheville, NC. We use chiropractic care, acupuncture, nutrition, and other complementary services to achieve our goal

-Dr. Travis Whiteside is an Asheville, North Carolina Native. He graduated from East Carolina University, earning a degree in health fitness. After working for a chiropractor in his hometown, he found himself passionate about educating the community on obtaining a healthier lifestyle through chiropractic care. Initially, he wanted to work with athletes but became more interested in the general population during his chiropractic education. Dr. Travis graduated from Logan University (Logan College of Chiropractic) in August of 2019. During his time there, he was actively involved in the student government, mentor program, and student American Black Chiropractic Association.
Dr. Travis feels that the best way to change his community is to serve and be involved. With this in mind, he served on two mission trips to El Salvador to bring chiropractic care to less fortunate areas. These experiences along with membership in multiple campus clubs shaped his whole body and individual approach to healthcare.
Dr. Travis studied multiple techniques and obtained several certifications in order to best serve his patients, including Gonstead technique, Logan Basic technique, Activator technique, FAKTR technique (& Instrumented Assisted Soft Tissue), Dynamic Taping, K-laser certification, Lumbar McKenzie certification, Dry Needling, and the successful completion of active release technique (ART) spinal program as of September 2018.
Dr. Travis’ mission is to touch as many lives as possible with Chiropractic care. He strongly believes that the power that makes the body can heal the body.
-Dr. Daniels was born and raised in Chicago, IL. She studied at Lindenwood University in Southern Illinois, receiving a Bachelor of Science in Biology in 2015. She later graduated from Logan University (Logan College of Chiropractic) in 2019, receiving both her Doctor of Chiropractic and Master of Nutrition and Human Performance. As of May 2021, Dr. Daniels received a fellowship in medical acupuncture (FIAMA) with over 200 hours of clinical acupuncture experience.
Dr. Daniels has aspired to be a doctor since a young age. During her collegiate bowling career, she was introduced to chiropractic care for a shoulder injury. She saw firsthand how beneficial the effects of chiropractic care were for her health and the longevity of her bowling career. Since being introduced to Chiropractic, Dr. Daniels has prioritized bringing holistic health care to underprivileged and minority communities. Dr. Daniels served on two mission trips to El Salvador in 2016 and 2018 to relieve the native people. There she learned how to better serve her patients with education and specific techniques. She prides herself in listening to the patient and paying attention to detail.
Dr. Daniels’s mission is to introduce and educate as many people as she can about the powers of Chiropractic care and healthy living. **Dr. Daniels believes with adequate resources, proper education, and support, everyone can lead a healthy pain-free life.**

HOTWORX Asheville Biltmore Village
– HOTWORX is a virtually instructed exercise program created for users to experience the many benefits of infrared heat absorption, while completing a 30-minute Isometric workout or 15-minute High Intensity Interval Training (HIIT) session. As the infrared heat penetrates your body causing you to sweat, the isometric postures further accelerate detoxification by physically removing the toxins from your organs through muscle contraction.
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How’d you meet your business partner?

Dr. Travis and Dr. Daniels met in Chiropractic school. Dr. Daniels graduated in April of 2019 and Dr. Travis graduated in August of 2019. Throughout school they both worked on various club boards together. This is were their friendship grew into a relationship in 2018. August 26, 2021 they were engaged and opened up The Plug Chiropractic August 27, 2021

What’s been the most effective strategy for growing your clientele?

Word of mouth has been the most effective strategy. Growing authentic relationships and partnerships throughout the Asheville community has by far been the best way growing our practice as well as the fitness studio. We are always looking for new connections to not only grow our businesses but to also collaborate with others on their journey as well.

Contact Info:

• Website: theplugchiropractic.com. hotworx.net/studio/asheville-biltmorevillage
• Instagram: theplugchiropractic hotworxashevillebiltmorevlg
• Facebook: The Plug: A Chiropractic Wellness Center. HOTWORX Asheville-Biltmore Village