Today we’d like to introduce you to Chloe Luo.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Before founding Quill Fine Jewelry and Lifestyle, I worked as a store manager at a local boutique. My passion for jewelry started during this time, And of course, I bought a lot of jewelry at work. However, I had a hard time finding jewelry that was delicate, and affordable, and the gold quality lasted a long time. After searching for the jewelry I love, I decided to start my jewelry line.
I launched Quill Fine Jewelry and Lifestyle at the end of 2018. Thanks to the connections I have during my work at a boutique, I successfully placed Quill Jewelry in a couple of San Francisco boutiques. However, the pandemic struck in 2019, leading us to take a break during that year.
In 2020, I began participating in several craft fairs around the Bay Area. Concurrently, I started receiving an increasing number of wholesale orders from various locations across the United States.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
One of our biggest challenges has been increasing brand awareness. E-commerce digital marketing has become particularly crucial, especially during the pandemic. To expand our reach, I experimented with social ad buying, influencer partnerships, and email marketing. However, as a small business with limited advertising budgets, we had to pivot. We decided to focus on attending craft fairs around the Bay Area to directly engage with our community and build our brand locally.
Thanks – so what else should our readers know about Quill Fine Jewelry and Lifestyle ?
I have always been fascinated by the classic feather pen, also known as a quill. This delicate yet powerful and timeless writing tool inspired me to create Quill Fine Jewelry.
Quill Fine Jewelry focuses on lightweight, affordable, and timeless accessories. Since our brand launch in late 2018, I have led extensive research, design, testing, and iteration processes with our team before every product release. When asked about my inspiration, I say, “The ordinary can reveal quite magical occasions. I get inspiration from life. Every day is unique and meaningful, just like our community.”
Our Beliefs:
**Every Day is Special**
We design our jewelry for everyday wear, using high-quality materials like gold-filled, gold vermeil, and 925 sterling silver. For those with sensitive skin, all our pieces are hypoallergenic. We believe that each day deserves a touch of elegance.
**Everyone Has a Story**
We create lightweight, quality accessories that express personality and character. Just as the quill is delicate, powerful, and timeless, so is our jewelry.
**A Community Built on Trust**
As a woman-founded small business, we value a community built on trust. One of our main commitments is to sell fine jewelry at affordable prices. We source the finest materials and ensure fair pricing for every piece we make.
We initially designed our products for ourselves, refining them through experimentation and improvement. Now, we share these creations with you, drawing inspiration from life’s unique and meaningful moments.
What does success mean to you?
For me, success is a blend of personal fulfillment, professional achievement, and positive impact.
In my personal life, success means maintaining a healthy work-life balance, pursuing my passions, and continuously growing as an individual. Professionally, it involves setting and reaching goals that enhance the value of the business, achieving not only financial stability but also finding meaning and satisfaction in our work. Additionally, I believe in giving back to society by donating a portion of our profits and actively volunteering to help the community.
Contact Info:
- Website: www.quillfinejewelry.com
- Instagram: https://www.instagram.com/quilljewelry/
Image Credits
The images all belong to Quill Fine Jewelry and Lifestyle.