We caught up with the brilliant and insightful Chloe Legras a few weeks ago and have shared our conversation below.

Chloe, thanks for taking the time to share your stories with us today The first dollar your business earns is always special and we’d love to hear how your brand made its first dollar of revenue.

I became an interior designer by accident when we got approached to do a TV show showcasing the design aesthetic I had been sharing on my social media personally. My own house had gained recognition from national publications and we were approached to do a pilot TV show featuring my dad and I renovating houses. Through this opportunity, we did a casting call and through that we got our first clients.

Chloe, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Chloe Legras, the visionary behind Boxwood Avenue, is a designer and storyteller who prides herself on crafting spaces that transcend trends.

Chloe’s talent has garnered recognition far and wide. A former contributor to MarthaStewart.com and a trusted voice in the design world, she’s been featured by industry leaders like Elle Decor, The Wall Street Journal, Domino, and Country Living Magazine.

Her work has left an indelible mark on the design landscape, making Boxwood Avenue a company synonymous with innovation, timeless beauty, and the art of storytelling.

Can you tell us about a time you’ve had to pivot?

For as long as I can remember, I wanted a brick & mortar. In 2021, we decided to take the leap, sign a lease, and open up our brick and mortar. It was thrilling, so fun, and very rewarding, but the profit margins were so much slimmer than our design business and the amount of effort it took to maintain the shop didn’t make sense for us. We had an opt-out option in our lease and although it was a tough decision, we made the decision to exercise it and close our brick & mortar. It was the best decision we ever made.

How do you keep your team’s morale high?

We have a completely remote team, so we’ve had to find creative ways to create buy-in. One of those ways is by maintaining weekly check-ins with the entire team and making sure we’re all invested in each other as people first. We also use personality assessments to help understand communication styles which is very helpful and aim to craft our positions around each team member’s strengths.

Contact Info:

• Website: boxwoodavenue.com, design.boxwoodavenue.com, travel.boxwoodavenue.com
• Instagram: @boxwoodavenue
• Facebook: https://facebook.com/boxwoodavenue
• Youtube: https://youtube.com/boxwoodavenue

Image Credits

Chloe Legras, Nadia Liu