We caught up with the brilliant and insightful Cheryl Stabler a few weeks ago and have shared our conversation below.

Cheryl, thanks for joining us, excited to have you contributing your stories and insights. Any advice for creating a more inclusive workplace?

Advice for a more inclusive workplace: Being intentional about learning about our community and world around us.

For years, I lived and worked in diverse communities, where I volunteered in a number of non-profits and organizations. Whether it was Women and their children, the homeless in downtown Los Angeles, School Districts or a sanctuary for women/children away from skid row… we all have the same story… living our best lives and raising responsible children.

My community of Santa Clarita Valley changed my life. It was community that I served daily for 10+ years. It was the same community that shared a ton of love with me, while entering a life after divorce. We are all God’s children and it’s a ‘good thing’ when we can share experiences, faith and life dreams. My favorite statement when encountering close-minded people, “let’s talk about it”. In a community where many didn’t look like me, I built a collective of women who all aspired to have the same goals… health, children, family and a safe community.

It was the women of my community who are the ‘face’ of JUSTFAITHTV, a multi-faith streaming platform, showcasing film developers around the globe, their stories and perspectives of ‘their world’.

Cheryl, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

CHERYL STABLER

A seasoned executive who bounced back into the world of business, after serving as a stay-at-home mother of three. A woman with foresight of technology and media trends, with an extensive history of project management. A builder of teams, an encourager of diverse conversations and willing to push up sleeves, to deliver results.

The pandemic altered my scope of ‘what’s next’. As a former corporate executive in the Information Technology space, at the time of the Pandemic, I was closing out my time working as a Music Manager with a few legendary artists.

The pandemic gave me a new perspective to begin a new life as both a divorced woman, after near 27 years of marriage and an empty nester. I met a friend named Harris Brown, who connected me to the VYRE Network team of Executives, Dave Hill and Lamar Seay. After discussions and taping a TV Talk Show, JUSTFAITHTV (a subsidiary of VYRE Network) was birthed, to give a home to faith films that were not on the platform. This opportunity of a lifetime came in 2021 and started a three (3) year process of building, collaborating, testing and adjusting the platform. Not an easy process, as with building, investors are not always readily available. During the time frame, VYRE became a publicly traded, owned by Cabo Verde Capital company. (OTC Pink: CAPV). Keeping a consistent eye and strategy on planning, was essential; but it wasn’t always easy to balance with real life finances, health, moving, etc.

JUSTFAITHTV is the epitome of a platform that introduces viewers to movies, films and documentaries created by diverse people of faith around the globe. Its storytelling is positioned for both entertainment and education to view life through the eyes of multi-faith creators. Our distribution partner VYRE shares the platform in 186 countries. What sets us apart… is that we are a multi-faith streaming platform, owned by a woman and serving viewers who seek faith content around the globe.

The main thing that I would like to share with prospective viewers is that our platform is free and available on all smart devices. One can download VYRE on smart TVs and devices and select ‘JUSTFAITHTV’ or visit justfaithtv.com directly.

As of January 2024, we officially launched to market, while creating a license partner deal with BMG-Global, to exhibit some of its diverse, high-quality catalog of family friendly based films, to encourage inspire and spread a message of hope. BMG-Global has developed partnerships with Hulu, Roku, Showtime, Netflix and now JUSTFAITHTV. We are growing our fan base on Instagram, as Facebook is closing on almost 6,000 followers. In the same month, we also named the legendary speaker, Les Brown as Advisor for the platform, a childhood to adult mentor. This year, we will offer our first virtual streaming Film Festival in October 2024, with all winners earning a placement for streaming and marketing of their films for six (6) months. We are also targeting College/University films with the same offering.

 
Our community tie in for 2024 is to target Southern United States social-economic demographics who can benefit from free programming and perhaps cannot afford traditional costs of other apps, such as Netflix, Hulu, Paramount, etc.

Our mission is to bring the world together, through faith programming, by allowing viewers to gain world perspectives of those around them. Our launch is perfect timing, as with current global news and wars… the world is in need of love and people coming together through storytelling.

I hold a B.A. from the Masters University and Seminary and an Honorary Doctorate, in Christian Broadcast Ministry, from The Great Commission Theological Seminary.

A current member of Member Circles, with the Nasdaq Center for Women Entrepreneurs.

If you have multiple revenue streams in your business, would you mind opening up about what those streams are and how they fit together?

At this time, we are building an additional revenue streams with a Streaming Film Festival. For 2025, we are positioning to capture LIVE faith events from around the globe.

Let’s talk about resilience next – do you have a story you can share with us?

I am thankful that I never gave up. Resilience was determining my true gift to the world and my purpose for being here… bringing people together. JUSTFAITHTV gives me the opportunity to open back up the world of coaching, speaking and sharing family faith films around the globe.

Contact Info:

• Website: https://justfaithtv.com/
• Instagram: https://www.instagram.com/justfaith.tv
• Facebook: https://www.facebook.com/justfaithtv/
• Linkedin: https://www.linkedin.com/in/cheryllynnstabler/
• Other: https://vyre.tv/

Image Credits

Photo with Tv: JLC Imagery, Los Angeles, California.