We were lucky to catch up with Cherri Dallas recently and have shared our conversation below.

Cherri, thanks for taking the time to share your stories with us today Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

Taking the leap into entrepreneurship was one of the most transformative decisions of my life. I remember the moment vividly: I had just finished serving in the United States Army for 8 years which I describe as being told what to do and when to do it. When I came home I started working in the emergency room at a hospital and was feeling unfulfilled with the job, yearning for something more. The thought of starting my own business filled me with both excitement and fear. It was a risk, Diving into entrepreneurship was like stepping into uncharted waters.

I faced challenges that tested my resilience—financial uncertainties, long hours and moments of self-doubt. Being in the Army came with a guaranteed check, meals, housing and healthcare. However something in me was clear that I did not want to work a traditional job so I had to take a chance on me and stay the course. There were times when I stumbled, learned hard lessons and experienced failures that felt insurmountable.

But each setback was a stepping stone, shaping my skills and fortifying my resolve. I discovered the importance of adaptability, the power of perseverance and the value of a supportive community. As I navigated this journey, I realized the profound impact entrepreneurship could have—not just on my life, but on others as well. With each success, I felt a growing responsibility to give back. I wanted to create a path for aspiring entrepreneurs to follow, one that would spare them some of the hardships I faced. So, I began mentoring other entrepreneurs, sharing my experiences, insights and the lessons I learned the hard way.

Today, I find joy in empowering others to pursue their dreams. I’ve developed workshops and resources designed to equip others with the tools and knowledge to succeed. Seeing others thrive, armed with the wisdom I wished I had in my early days, is incredibly rewarding. It’s a full-circle moment—transforming my own risks into opportunities for others. Taking that initial risk changed my life in ways I never anticipated. It not only allowed me to build a successful business but also to foster a community of determined individuals who are eager to make their mark. In giving back, I’ve discovered a deeper purpose, and I’m proud to be part of a movement that encourages resilience, creativity and collaboration among the next generation of entrepreneurs.

Cherri, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

About Me:
I am a passionate entrepreneur dedicated to making a difference in the construction and hospitality industries. My journey began when I ventured off as an entrepreneur into the real estate space with a desire to create space that not only meet the functional needs of clients but also enrich the communities they inhabit. We offer residential and commercial rehab and new construction services.

Our hospitality side, we are devoted to delivering extraordinary experiences that elevate the art of hospitality. Our commitment to innovation, community engagement and sustainable practices ensures that we not only meet but exceed expectations every day.

Our philanthropy side empowers the community through Financial Awareness & Education using homeownership & Job readiness. We take pride in giving back to the community while providing an unforgettable experience. With a strong commitment to excellence and a keen understanding of both sectors, we have built a business that embodies both values and vision.

Business Problems We Solve In the construction industry, We tackle several key challenges for clients:

1. Quality and Reliability:

Clients often struggle to find contractors who deliver on time and within budget. We prioritize transparency and communication, ensuring that projects stay on track and meet quality standards.

2. Customization and Design:

Many clients desire unique tailored solutions that reflect their vision. Our team collaborates closely with clients to design and construct spaces that are not only functional but also aesthetically pleasing.

3. Sustainability:

With growing awareness of environmental impact, clients increasingly seek sustainable building practices. We specialize in eco-friendly construction methods and materials, helping clients reduce their carbon footprint.

In the hospitality sector we address issues such as:

1. Guest Experience:

Enhancing the overall guest experience is crucial in hospitality. We focus on creating welcoming comfortable environments that leave a lasting impression, ensuring repeat business for clients.

2. Operational Efficiency:

Many hospitality businesses grapple with inefficiencies. We provide solutions that streamline operations from layout optimization to staff training, allowing clients to focus on delivering exceptional service.

3. Community Engagement:

Clients often want to connect with their local communities. We help them develop initiatives that foster relationships and support local causes enhancing their brand reputation.

What Sets Me Apart

What truly sets my business apart is my holistic approach that integrates construction and hospitality with a commitment to community service.

Here’s how:

1. Integrated Services:

By combining expertise in construction and hospitality, we offer clients a seamless experience ensuring their projects are not only built to last but also designed for optimal guest engagement.

2. Community-Centric Philosophy: We believe that businesses thrive when they give back. My company actively participates in community service, through volunteering, supporting local charities and developing projects that benefit the community. This approach not only enhances our brand but also resonates deeply with clients who value social responsibility.

3. Personalized Attention: Unlike larger firms, we prioritize personalized service. We work closely with each client, understanding their unique needs and challenges, which allows us to provide tailored solutions that truly address their concerns.

4. Mentorship and Support: I am committed to nurturing future entrepreneurs in the construction and hospitality sectors. By sharing my knowledge and experiences, I help others navigate their journeys, reducing the likelihood of the pitfalls I encountered.

Conclusion Through my business, I strive to create not just structures and experiences, but also lasting relationships within the community. My commitment to quality, sustainability, and social responsibility sets me apart in the construction and hospitality industries, allowing me to make a positive impact on my clients and the world around us.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Books and Videos that have consistently kept me in the game mentally over the years has been The Game of Life and How to Play it by Florence Scovel Shinn. My foundation to mentoring anyone on anything first starts with mindset. Whether their goal is weight loss, business development, financial wealth, relationship, spiritual growth for me it all starts with the mind. If you can see it you can achieve it that is my mantra. There are about four or five audible books by Florence Scovel Shinn and they consist of life stories and events backed with words of affirmations and scriptures all grouped together like the law of attraction. I have listened to these audible books hundreds of times and they always elevate me back in the game.

How about pivoting – can you share the story of a time you’ve had to pivot?

2008 when the real estate market crashed I went from making six figures a month to zero. With the money I had I aggressively went into budget mode and started getting certifications such as my medical assistant, phlebotomy, grant writer, coding and many others and I went back into logistics which is what I did when I served in the United States Army. You have to be adaptable and flexible to ride the storm. When I went back into logistics I went in as a warehouse worker making $10 per hour and at week 5 I was promoted to DC Area Supervisor Which was a 60k salary plus bonuses and within 60 days of that Shipping manager which came with another increase of salary. I was there for about 12 months until the location closed and was able to transition back into an entrepreneurship consulting position training others. Being humble has its perks and trusting God and the process always brings favor.

Contact Info:

• Website: https://amphospitality.org
• Linkedin: https://www.linkedin.com/in/drcherridallas/

Image Credits

photos by Sam Jones
photosbysamjones.com