We caught up with the brilliant and insightful Cherrelle Allen a few weeks ago and have shared our conversation below.

Cherrelle , thanks for taking the time to share your stories with us today Looking back, do you think you started your business at the right time? Do you wish you had started sooner or later

I started Wow Just Wow out of a pure, unadulterated love for fragrance. It wasn’t a calculated business move; it was a passion project born from countless hours spent dreaming up new scents and envisioning a world filled with the intoxicating aroma of soy wax.

Starting later might have meant missing out on potential market trends or opportunities. But starting when I did allowed me to build the brand with a solid foundation and a deep understanding of the industry.

Looking back, I wouldn’t change a thing. The journey has been filled with challenges, but the rewards have far outweighed the obstacles. It’s been an incredible experience to watch my dream grow into a reality.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’ve always been a candle fanatic. There’s something undeniably comforting about the warm glow, the soothing crackle, and, of course, the intoxicating aroma. When I realized I could create my own custom scents, I knew I had stumbled upon my next obsession.

That’s how Wow Just Wow was born. It started as a hobby, a way to fill my home with the exact fragrances I craved. But as I experimented with different waxes, scents, and designs, I realized I had created something truly special.

Today, Wow Just Wow is more than just a candle company; it’s a passion project turned business venture. I’m committed to providing my customers with the highest quality products, using only the finest natural ingredients and eco-friendly practices.

Beyond candles, I’ve expanded my offerings to include a range of body care products. My goal is to create a holistic self-care experience, from head to toe.

I’m incredibly proud of the journey so far. Watching my passion grow into a thriving business has been nothing short of exhilarating. And I’m even more excited about what the future holds for Wow Just Wow.

How’d you build such a strong reputation within your market?

As the founder of Wow Just Wow Candle Company, I believe several factors have contributed to our growing reputation within the market:

Quality Products: Our commitment to using high-quality, natural ingredients and meticulous craftsmanship has resulted in products that consistently exceed customer expectations.

Strong Online Presence: We’ve invested in building a robust online presence through our website, social media channels, and targeted marketing efforts.

Customer-Centric Approach: We prioritize customer satisfaction and actively engage with our community through social media, email marketing, and personalized customer service.

Partnerships and Collaborations: Collaborating with other small businesses and local events has helped us expand our reach and introduce our brand to new audiences.

Positive Word-of-Mouth: Satisfied customers are our best advocates. Their positive experiences and recommendations have played a significant role in building our reputation.

By focusing on these areas, we’ve been able to establish Wow Just Wow as a trusted and respected brand in the candle and self-care industry.

Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?

At Wow Just Wow, we’ve chosen to maintain our own e-commerce platform rather than relying solely on marketplaces like Amazon, Etsy, or Cratejoy. This decision was driven by a desire for greater control, customization, and a more personalized customer experience.

Pros of our approach:

Brand Ownership: We have full control over our brand identity, website design, and customer interactions.

Customer Data: We own our customer data, allowing for targeted marketing and personalized experiences.

Profit Margins: We retain a higher profit margin compared to selling on third-party platforms.

Customer Loyalty: Building a direct relationship with our customers fosters loyalty and repeat business.
Cons of our approach:

Initial Investment: Setting up and maintaining an e-commerce platform requires an initial investment in time and resources.

Marketing Efforts: Driving traffic to your own website requires consistent marketing and SEO efforts.

Technical Knowledge: Managing an e-commerce platform requires some technical skills or the willingness to learn.

While there are challenges associated with running your own e-commerce store, the benefits of control, ownership, and customer connection make it the ideal choice for Wow Just Wow. We believe that by providing a seamless and personalized shopping experience on our own platform, we can better serve our customers and build a loyal following.

Contact Info:

• Website: https://Www.wjwcc.com
• Instagram: https://www.instagram.com/wjw_candleco/
• Facebook: https://m.facebook.com/WOWJUSTWOWCANDLECO
• Youtube: https://youtube.com/@WJWCC