We caught up with the brilliant and insightful Cherise B. a few weeks ago and have shared our conversation below.

Hi Cherise , thanks for joining us today. Looking back, what’s an important lesson you learned at a prior job?

“In my early career, I gained valuable experience working at a retail store called Merry Go Round, where I took on my first sales role. During my time there, I discovered the profound significance of customer service beyond just transactional interactions. Engaging with customers went beyond merely selling products; it was about building trust and fostering long-lasting relationships.

At Merry Go Round, I quickly realized that excellent customer service wasn’t just a cliché but a strategic imperative. I honed my skills in understanding and addressing customer needs, ensuring they not only left satisfied with their purchase but with a positive and memorable experience. This went beyond the immediate transaction – it was about creating an environment where customers felt valued and understood.

Building trust became a cornerstone of my approach. I learned to listen actively, understand customers’ preferences, and provide personalized recommendations. This not only enhanced the shopping experience but also contributed to the establishment of trust, a crucial factor in customer loyalty.

Working in sales at Merry Go Round was more than just a job; it was a learning ground for cultivating relationships. I discovered the power of building long-lasting connections with customers, turning one-time buyers into repeat clients. This experience instilled in me the importance of not just focusing on immediate sales but on nurturing relationships that could withstand the test of time.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

C.E.O. Beauty Pro, Int. Certified Image & Brand Consultant, Community Curator, Light Worker, Taster Maker, Ultimate Compliment to Women in Leadership
Cherise B., purebred entrepreneur, successful salon and image consulting firm owner in Metro Atlanta, Ga for 14 consecutive years in one location, has over three decades of experience cultivating a diverse clientele from new to expert beauty pros, entrepreneurs, politicians, high level executives to CEO’s just to name a few. On this journey, Cherise discovered that this long list of connections, purpose driven relationships, priceless opportunities and resources were her very own ecosystem to serve this coveted community. After years of up and down experiences that questioned her value and belief in herself, Cherise realized she had to take her business and reputation up a few notches and officially establish herself as a international certified image consultant, life coach, energy healer, influencer and trusted advisor to the elite, as well as those aspiring to do the same. This was not an easy quest.
While in survival mode from her own challenging life experiences, Cherise, created a morning and nighttime ritual that she refers to as her lifeline. She calls it her “Feeling Good as H.E.L.L.” Formula an accountability, discipline and self-awareness guide to Healing, Evolving, Loving & Living life to the fullest each day. This formula has become a core principle in her life as well as in the lives of those in her community. After a consistent 7 Days of putting in the work, clarity came and The One Woman Show to C.E.O. was birthed, an ecosystem to help women entrepreneurs build community, evoke evolution and create opportunities so that they can SHOW Up, Captivate & C.A.$.H OUT in all areas of business and life.

Signature Talks:

One Woman Show to C.E.O.

C.E.O. Brand Persona

Captivating C.E.O. Conversations

Cultivating your image, brand and Lifestyle

Cultivating your C.E.O. Lifestyle

C.E.O. Self Awareness & Self Concept

Events

*FEELING GOOD as H.E.L.L. FORMULA 7 Day Challenge

*C.E.O. GLOW UP

The “CEO GLOW UP is a one-day transformative event designed to elevate the presence and confidence of CEOs through a comprehensive makeover experience, covering hair, makeup, wardrobe, and a professional photoshoot. This exclusive event is crafted to enhance not only the external appearance but also the inner radiance and self-assurance of top executives. Here’s a detailed description of the event:
Event Overview:
The C.E.O. GLOW UP is a full-day immersive experience tailored to CEOs seeking a fresh, polished, and empowered image. This transformative journey unfolds in a carefully curated setting where style, beauty, and professionalism converge to create an unforgettable day of self-discovery and reinvention.
Morning Session:
* Consultation and Vision Clarity (prior to the event)
* The day begins with a personalized consultation with professional stylists, makeup artists, and image consultants. CEOs are encouraged to share their vision for their ideal image, considering their professional brand and personal preferences. Vision Clarity, prior to the event helps set the tone for the day.
* Hair Styling:
* Renowned hairstylists work their magic, offering customized hair styling that complements each CEO’s face shape, lifestyle, and desired level of sophistication. Whether it’s a modern cut, elegant updo, or a touch of color, the goal is to enhance natural features and exude confidence.
Afternoon Session:
* Makeup Artistry:
* Experienced makeup artists take over for a personalized makeup session. Using high-quality products, they highlight each CEO’s unique features, ensuring a flawless and camera-ready finish. The emphasis is on a polished, natural look that radiates professionalism.
* Wardrobe Consultation and Styling:
* A team of expert stylists guides CEOs through a wardrobe consultation, helping them select outfits that align with their personal style and professional image. Whether it’s power suits, elegant dresses, or tailored ensembles, the wardrobe is curated to enhance confidence and authority.
Evening Session:
* Professional Photoshoot:
* The highlight of the day is a professional photoshoot conducted by a renowned photographer. The CEOs step into the spotlight, capturing their newfound confidence and charisma. The photoshoot includes various settings and poses, providing a portfolio of images that can be utilized for professional branding, social media, and corporate materials.
* Celebration and Reflection:
* The day concludes with a celebratory gathering, allowing CEOs to reflect on their transformative experience. They leave not only with an enhanced external image but also with a renewed sense of self-assurance, ready to embody their C.E.O. GLOW in both professional and personal spheres.
The C.E.O. GLOW Up is a holistic journey that goes beyond external enhancements, empowering CEOs to embrace their leadership roles with renewed vigor and a heightened sense of self.

“Activate Your Abundance: A Self-Identity Shift to identify Your Money, Men & Mama Trauma”

This is NOT a conference, a retreat, a summit or anything of such.
This is an ACTIVATION specifically to identify blocks and limited beliefs that are holding you back from your true desires.

This is a deep dive, accountability and self awareness experience designed to guide you to self-identity, self improvement and transformation you’ve been waiting on!

Participants get access to the tools and insights they need to reshape their self-identity: how they see themselves, feel about, value themselves in order to undergo a profound shift in their personal and financial identity shift

This is for a select group, ready for transformation! You know who you are!

“Activate Your Abundance: A Self-Identity Shift 21 Day Challenge

Comment “Let’s HEAL if this is for you! Or DM me for link to join!

What do you think helped you build your reputation within your market?

I believe, great customer service, active listening and consistency is what help me build my reputation within my market.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

A lesson I had to unlearn is that clients and money are not hard to come by or create.

Contact Info:

• Instagram: @showupwithcheriseb
• Linkedin: https://www.linkedin.com/feed/
• Youtube: https://www.youtube.com/c/SHOWUPwithCheriseB

Image Credits
Aldrick WIlliams AWPMEDIA.com photographer Kimberly Harden Co-Stylist Image Consultant