We recently connected with Cheri Kauffman and have shared our conversation below.
Cheri , appreciate you joining us today. Getting that first client is always an exciting milestone. Can you talk to us about how you got your first customer who wasn’t a friend, family, or acquaintance?
My first client was purely accidental. I had been training with a Trainer and posting my pics on Instagram. I was already in talks with my Trainer on what steps I needed to take. I started a course and with work and my training I was overwhelmed so I ended up slacking off bc it was a online course. I didn’t realize I was not posting anything and it had been a couple weeks for me to log in and notice messages from people asking if I was ok and please don’t stop posting because I am an inspiration. One woman stood out and she was struggling with her weight and kids activities controlled her life so I asked her if she would like my help and we could work around her schedule. She was so happy and I could feel it through the texts. That was the moment I decided that I was going to complete the course and immediately went to her home and worked with her. It was a success and then my name ended up in Mom groups everywhere and now it’s a passion to see people become an even better version of themselves.
Cheri , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I am a Mom of 5, 44 years old, married to the man of everyone’s dreams. I work full-time as an Account Sales Manager for a Tank Container company since covid had everyone terrified and I needed a full-time income. I am finally back to training clients part-time hoping to one day go back to the way it was. I have been training clients for 10+ years. My passion and love is to train people into being everything they said they couldn’t be. My clients have ideas of what they want whether it’s drop a few pounds, inches, health reasons or to just want to look and feel like I bad @ss. I get the job done for them. I have many many clients I’ve had for years but my goal and most successful ones for me are the ones that no longer need me. They begin to inspire others with that same fire I gave to them and that is the most beautiful thing ever to me. I cry happy tears anytime one of them message me about helping someone or what they accomplished through my guidance. I use CheriFit for my clothing so I have walking promotions everywhere. It’s not just my brand it’s my family. I currently have 11 men & women I train either 1 on 1 or virtual willing to take on more.
Any insights you can share with us about how you built up your social media presence?
In all honesty I built my audience on Facebook and Instagram with guidance of my son and daughter. They told me what to do and what to post to get the audience. My advice is to listen to your kids they know more about social media than we do.
What do you think helped you build your reputation within your market?
Word of mouth helped me build a reputation. Success stories and building long lasting relationships. The best form of promo is when someone else is boasting about you.
Contact Info:
- Instagram: unparalleledalpha_cheri
- Facebook: https://www.facebook.com/cheri.bruton
- Linkedin: https://www.linkedin.com/in/cheri-kauffman-05656712a
Image Credits
Kim Bryan of Scarlet Barbell, Morgan Phillips, Jake Solomon, Mara Knowlton, Anjelica Pike, Taylor Dooley.
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