We’re excited to introduce you to the always interesting and insightful Chelsea Whittington. We hope you’ll enjoy our conversation with Chelsea below.
Chelsea, thanks for taking the time to share your stories with us today Innovation comes in all shapes, sizes and across all industries, so we’d love to hear about something you’ve done that you feel was particularly innovative.
As Public Relations professionals, it is critical that we continue to build our network and reach in order to best serve our clients. One of the most innovative things I’ve done thus far is to transform my list of contacts from previously held positions and social media connections into a massive database for email marketing.
It’s amazing how many people we connect with via email, social media, networking events, etc. I began corralling my contacts into one central location several years ago. What started as a database of 6,000 people has ballooned to almost 40,000 and still growing.
I have an established audience where I share relevant and timely information on a consistent basis. It’s a grassroots way of giving my clients additional exposure and shines a light on my brand as well.
Chelsea, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am Chelsea Lynn Whittington – wife, daughter, sister, mentor and friend to many! Public Relations has been my passion and profession for 30 years. I live and love to build the brands of others through media relations, email marketing, social media and grassroots outreach.
After spending most of my communications career in corporate and non-profit environments, I stepped out on faith in 2019 and launched my firm C WHITT PR as a full-time venture. Little did any of know that a global pandemic would strike less than a year later and turn our worlds upside down. Thankfully, the demand for online promotion escalated at a record rate since we could no longer gather in person. My business grew by leaps and bounds, and I have not looked back.
I am so proud of the mighty team I have built along with a loyal network of clients and social followers. We pride ourselves in being creative, reliable, consistent and fun to work with. I even established C WHITT University so that business owners, professionals and anyone with a thirst for knowledge can take brand building courses taught by our team! From press release writing to TikTok, we’ve got you covered!
Learn more about what we do by visiting www.CWHITT.biz and following our exciting journey on social media!
How do you keep your team’s morale high?
Although my team is small, they are invaluable! Not a day goes by that I don’t thank them for all they do and for always having my back. They have embraced my management style of “excellence is the expectation” and work hard to exceed the expectations of our clients. Meanwhile, I continue to invest in their futures through professional development, mentorship and inviting them into rooms where the major players are. They know their worth and are compensated not only monetarily but through fun activities such as pedicure staff meetings!
It is important that you let your staff know that they are appreciated even when they sometimes don’t get it right. A true leader is teacher, then moves out of the way so the team can be great!
Can you talk to us about how your funded your business?
I am proud to report that it require no additional capital to launch my business. I developed my own logo, website and marketing plan. I already had a vast network, a solid reputation, a computer, smartphone and internet connection. With all of the aforementioned, C WHITT PR was born!
Contact Info:
- Website: www.CWHITT.biz
- Instagram: @Clwhittington
- Facebook: C WHITT or Chelsea Stalling Whittington
- Linkedin: Chelsea Whittington
- Twitter: @Clwhittington
- Youtube: Chelsea Whittington
- Other: TikTok @CWHITTPR
Image Credits
C WHITT PR