We caught up with the brilliant and insightful Chelsea Flaming a few weeks ago and have shared our conversation below.

Chelsea, thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

When I first started Oui Will, there were many interactive agencies, and there were many agencies focused on go-to-market strategy for brands, but there weren’t many agencies that did both – that used merged brand strategy with digital innovation. We naturally bridged that gap in the market when I started Oui Will. Our design philosophy has always been rooted in European principles – refinement, elegance, simplicity. We feel this approach leaves more room for innovation in motion, 3D, and interaction design. Due to our focus on technology and design, it became a perfect match for us to work in tech – bringing companies such as Rivian, Oura Ring, and now Moxion Power to market. The name Oui Will was an expression of our culture – American can-do spirit meets European aesthetic. Even though we are headquartered in San Diego, CA, we employ creators (designers, writers, developers, etc.) from all over the globe to stay fresh and remain relevant.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Oui Will is a Digital. Brand. Accelerator. TM

We accelerate growth and scalability for early-stage companies by generating serious brand equity, product traction, and market-penetrating strategies.

Our services include brand identity design, communication strategy, creative direction, web design, and implementation.

How about pivoting – can you share the story of a time you’ve had to pivot?

Prior to 2020, Oui Will was a creative agency working primarily in the “tech-for-good” space. After several years of bringing unicorns to market, we realized that our passion for creating disruptive brands generates insane valuation metrics. Our mission to align brilliant ideas with creative execution has always been far more important to us than our fees; motivating us to usher in our Digital. Brand. Accelerator.™ model.

With the new model that we officially launched in 2020, we work directly with start-up founders to accelerate growth with critical high-production value at no initial cost – bridging the gap between unknown startup and full-fledged industry leader. For us, this shift to a sweat-equity model reflects the natural progression of our evolution and the purest embodiment of our mission, which is to support the ideas and founders we believe in, by working shoulder-to-shoulder in bringing their vision to life.

Can you open up about a time when you had a really close call with the business?

Our first pilot project after pivoting to the accelerator model was a two-year contract with a tech company called Kanary’s. We were very passionate about Kanary’s mission which was to improve diversity, equity, and inclusion in the workplace by leveraging a big-data and technology platform. Because we were so passionate, and went all-in on the project, building out the entire digital product, brand, and marketing website. Even though Kanarys experienced success, it was a big learning lesson for us, because we were putting too many resources into the project, which didn’t allow us to be as available for other opportunities, or to work on our own brand. After this project, we almost lost momentum as a company and we ended up having to raise money to keep the accelerator afloat and keep our team. It can be easy to get completely consumed with our client’s missions since we are so close to the projects. For this reason, we now keep our projects shorter, and deploy our most valuable resources to the most important parts of the project, then help our clients on-board creative leadership to help maintain the integrity of the brands we create. This also provides more bandwidth for our team, so we can help more founders bring their visions to life.

Contact Info:

• Website: ouiwill.com
• Instagram: https://www.instagram.com/ouiwill/?hl=en
• Linkedin: https://www.linkedin.com/company/10866000/admin/
• Other: https://vimeo.com/310740632 https://www.behance.net/ouiwill