We were lucky to catch up with Chelsea Edmonds recently and have shared our conversation below.

Chelsea, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

In 2019, Sadie James Hat Co. was started with a hobby and a dream. I’ve always been in love with accessorizing and trying bold things ever since I was a little girl.

When COVID hit and we were stuck at home, I was dying to keep my hands busy; my background in illustrations, marketing, and design had me hungry to create something new – something different.

And that’s where Sadie james Hat Co. was born. I started by making hats for myself and found that every time I wore one out, someone was either buying it straight off of my head, or asking where they could get one of their own. While there are many talented hat-makers out there, I know the luxury one-of-a-kind lifetime product I design for you will be unlike any other – an individual hat is made for each unique wearer, and no two designs will ever be the same.

Chelsea, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Sadie James Hat Co. is an electrifying bespoke brand designing luxury hats for every style outlaw.

At Sadie James, we focus on creating long-lasting, high-end collectible hats that dare to excite and strike fire in each room they are in. With endless custom options and bold details, these personalized items are simply priceless for each individual wearer.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

When it came to building my business in the beginning, the most important thing I kept in my back pocket to create a reputation for myself as a hat maker was wearing my designs boldly, and proudly.

No matter where I went, if I was wearing a hat, I was getting questions about it – and most of the time, it was being bought right off of my head! Taking the time to truly become an expert in my craft and skills has given me the confidence to speak passionately about what I do, and the art I create.

I think a lot of the time, artists of various backgrounds are told that their craft isn’t a real job or that it doesn’t measure up to the “Wall Street” social standard of what is seen as a career – but I can tell you from experience that hard work, talent, and a passion for what you do will never steer you wrong. I am a firm believer in staying true to yourself, especially when it comes to business and building a reputation, and this structure for myself and my life has carried me to this point. The people who see you and your vision will always support – and the ones who don’t are meant to be a part of it! It’s okay to not be for everyone, as long as you are staying true to you, your mission, and what you want to be known as.

How did you build your audience on social media?

When it comes to social media, we are all about building organic connections and conversations. We focus on becoming our clients and fans best friend, because there are REAL people behind the Sadie James Hat Co. brand. I believe that everyone has a story to share, and we want our online platforms to be a place of community – not just another sales funnel that everyone else is pitching to consumers. And of course, a good brand presentation and aesthetic is SO important! How you curate the brand feed and show up on your stories for your audience is the best way to get them to know who you are, and what you are all about.

If you are just starting out on social media, my best tip is to not go into it blindly, Create a strategy for yourself and think about how your product or service can solve your audience’s problems, while also mixing in some of your personality and a little bit of behind the scenes fun. Consumers don’t want stuffy, straight forward advertising. They want to know who they are buying from, and why your product or service will help them meet their goals.

Contact Info:

• Website: www.sadiejameshats.com
• Instagram: https://www.instagram.com/sadiejameshatco/?hl=en
• Other: https://www.tiktok.com/@sadiejameshatco