We caught up with the brilliant and insightful Chase Lin a few weeks ago and have shared our conversation below.

Alright, Chase thanks for taking the time to share your stories and insights with us today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

During my first year at California Lutheran University, I made one of the biggest decisions of my life—I chose to drop out and pursue my business idea full-time. It wasn’t an easy decision, especially after having spent years preparing for college while attending La Cañada High School. Like many others, I was on the traditional path of education, but deep down, I felt a strong pull toward entrepreneurship.

At the time, I didn’t have much knowledge or experience in the field I wanted to pursue, but I knew that taking risks while I was young was crucial. I believed that if I didn’t take the leap then, I might never have the same opportunity again. Armed with nothing but my passion and a willingness to learn, I turned to the internet. I spent countless hours absorbing everything I could—watching tutorials, reading articles, and reaching out to professionals online.

The internet became my classroom, and through dedication and persistence, I gradually built the skills I needed to bring my vision to life. It wasn’t always smooth sailing; there were moments of doubt and uncertainty, but every challenge taught me something valuable.

Looking back, taking that risk was one of the best decisions I’ve ever made. It taught me resilience, self-discipline, and the importance of continuous learning. Today, I’m proud of how far I’ve come, and I know that none of it would have been possible if I hadn’t stepped out of my comfort zone and taken that leap of faith.

Chase, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I got into the automation and AI industry out of pure curiosity and a drive to learn. It all started with YouTube videos—watching creators break down complex topics and experimenting with things on my own. I spent countless hours researching online, playing around with different tools, and gradually picking up the skills needed to bring my ideas to life. I started with coding simple AI agents, and as my confidence grew, I transitioned into building automation systems and integrating AI into real-world business processes.

The moment ChatGPT was released, I knew AI was going to change everything. I was fascinated by how powerful and accessible it had become, and I wanted to be at the forefront of that transformation. I immersed myself in learning—diving into automation platforms, understanding AI capabilities, and figuring out how to use these tools to solve real problems for businesses.

One of the things that sets me apart is my hands-on, self-taught approach. I didn’t come into this industry with a traditional background; instead, I learned everything through trial and error, curiosity, and a relentless drive to improve. This journey has given me a unique perspective—I know what it’s like to start from scratch and build something meaningful, which helps me connect with clients who are looking to innovate but might not know where to start.

What I’m most proud of is how far I’ve come on my own. Dropping out of college to pursue this path was a huge risk, but it’s one that paid off because it allowed me to fully commit to something I’m truly passionate about. I’ve helped businesses automate their workflows, improve efficiency, and embrace AI in ways that make a real impact.

For anyone considering working with me, I want them to know that I approach every project with a deep sense of commitment and a focus on delivering tangible results. I’m passionate about making AI and automation accessible, practical, and impactful—whether it’s streamlining operations, reducing manual tasks, or creating smarter systems that help businesses grow.

At the end of the day, I love what I do, and I’m excited about what the future holds. AI and automation are evolving rapidly, and I’m here to help businesses stay ahead of the curve by turning complex ideas into simple, effective solutions.

Any advice for growing your clientele? What’s been most effective for you?

I believe the most effective strategy for growing clientele is consistency and delivering on promises. Consistently showing up, following up, and staying engaged with clients builds trust and long-term relationships—both of which are crucial for business growth. Clients value reliability, and by meeting expectations and providing ongoing support, you create lasting value that leads to referrals and repeat business.

Delivering what you promise is just as important. Setting realistic expectations and exceeding them helps establish a strong reputation. Clients appreciate when they can count on you to follow through, and this trust becomes the foundation for growth.

Listening to clients’ needs and offering tailored solutions further strengthens relationships and demonstrates commitment to their success. Whether through regular communication or maintaining a professional brand presence, being consistent in all aspects fosters credibility and attracts the right clients.

Ultimately, growing a client base is about building trust through consistency and value, not just quick wins.

How do you keep your team’s morale high?

Managing a team can be challenging at first, but it becomes easier with experience. The key to success is building trust and fostering open communication. When employees feel valued and supported, they stay engaged and motivated. Trust develops through consistent actions, transparency, and genuine support.

Being approachable and supportive helps create an environment where team members feel comfortable sharing their ideas and concerns. Regular check-ins and active listening make employees feel heard and aligned with company goals.

Setting clear expectations and providing the right resources empower employees to perform their best. Regular feedback—both positive and constructive—keeps them motivated and on track.

Recognizing and appreciating hard work is crucial for boosting morale. Simple gestures like a thank-you, public recognition, or incentives create a positive culture and reinforce effort.

Encouraging growth opportunities and showing how their contributions impact the bigger picture keeps employees inspired and invested.

Ultimately, effective team management is about creating an environment where trust, communication, and support thrive.

Contact Info:

• Website: https://Novusautomations.com
• Linkedin: https://www.linkedin.com/company/novusautomations?trk=public_profile_topcard-current-company