Alright – so today we’ve got the honor of introducing you to Chase Gamble. We think you’ll enjoy our conversation, we’ve shared it below.
Chase, thanks for taking the time to share your stories with us today Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?
My wife and I love salsa. We’d go to restaurants and could determine a lot about the place based on how the salsa was. If it was fresh and homemade, the food was going to be out of this world. Occasionally, with get togethers I would make a small batch just to snack on, but those days were few and far between. My wife had her go-to store bought salsa that she always preferred. While she thought it was good, I didn’t. One day, being the confident and sarcastic person I am, I told her that it belonged in the trash and if she “wanted good salsa, to just say so.” Her words, “do you even know how to make salsa?” I’m not one to shy away from a challenge, and in an effort to still impress her on my culinary skills, (which are very minimal) Gringo’s Chingon was made. The other salsa was no longer bought, and in its place, ingredients filled the shelves.
Over time, as I would make more of it, and I would dial in the ingredients, I would sample it to friends, family, coworkers, etc. The feedback was incredible.
A good friend, Kyle- Shibby Designs Graphics, started printing what was just a vision, to labels. With additional help from an old Air Force friend, Mark- Third Shift Custom Laser Engraving, who made the Gringo’s hats. Together with each, we came up with the design and layout and there was no turning back.
Now, only after 6 months of officially selling it, we have grown from the Ft Worth area to North Houston where my sister Jennifer has been killing it. Her creativity and ability to consistently grow the product has been tremendous and I can’t wait to see what’s in…store.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
My name is Chase Gamble. I am co-owner to my sister Jennifer Edelman of Gringo’s salsa. Together, we strive to make the best homemade salsa for everyone to enjoy at any heat level. To us, the main focus is to bring a little piece of our crazy family to you. We hope that the experiences we’ve shared with y’all have been memorable, whether it be through the salsa, laughs, or dressing up for Halloween. So keep showing up as we continue to strive to bring joy and great tasting salsa to every household.
What do you think helped you build your reputation within your market?
Consistency. Continuously being at the same place to make it convenient for those repeat customers. We also go to new events and meet new customers, but we have our go to spots where everyone can find us; Fun’s Creations, Kingwood Farmers Market, Lake Houston Farmers Market, and Market 76082 to name a few.
We’d love to hear about how you met your business partner.
This one is a little different, since she’s my sister. However, she started showing a lot of interest in helping to sell to her area. I’ll admit, I didn’t think she would be so focused and quick to get everything to make and sell herself. For instance, it took me the better part of a week, off and on, to get my food handler’s certificate, it took her an afternoon. Then she got insurance, additional training, booked events, and was making salsa by the end of the week. It blew me away. She really has been a great business partner and I’m excited to see where we go from here.
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