Alright – so today we’ve got the honor of introducing you to Chase Cameron. We think you’ll enjoy our conversation, we’ve shared it below.

Chase, thanks for joining us, excited to have you contributing your stories and insights. What were some of the most unexpected problems you’ve faced in your business and how did you resolve those issues?

We work with a lot of high school aged basketball players and a major issue we were running in to is players having to cancel on our training sessions for a variety of reasons. Often times their schedules would suddenly change because team practices rescheduling last minute, school, projects, etc. Rescheduling our training sessions are not always possible, and also inconvenient for our business. These frequent reschedules would affect their results due to lack of consistency, as well as affect our business and the retention of our athletes.

What we decided to create was an alternate form of our online program which we call “Local Online”. In addition to our private and small group training we offered our program online and included open gym access so the athlete can come train anytime of the day out of our gym, as well as “office hour” sessions each week where athletes can come by to trouble shoot any technique issues they were having with a coach.

This format aloud the athletes to maintain consistency in our program because of the flexibility in training times and locations it provided, while still having access to supervision and guidance as needed. This style of membership access also made working in our program more cost effective for the athlete. We all know private training can be very expensive, and this program helped reduce the cost to good training for our basketball players, and allowed them to stay on the program for longer. Consistency over a long period of time is key in achieving high level performance gains, and this program provided more opportunity.

Chase, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I have been training in this industry for almost 20 years. I’ve worked with all levels of athletes from youth to professional/Olympians in a variety of sports. Three years ago I decided to fully brand my business into the training of basketball players. Basketball has always been my passion as an athlete and the sport I knew eventually we would fully embrace as a business. My goal and ambition is to continue to create an environment for basketball players to develop their athleticism and durability on the court.

My education background started at a junior college in Costa Mesa, CA called Orange Coast College where I took courses related personal training and played basketball. I then transferred to continue my education at Cal Stat Fullerton and majored in Kinesiology. After graduation I took a year off of school then decided to return to CSUF for my Master’s Degree. It was during this time I did an internship at a private facility called Velocity Sports Performance. Through this internship I became more interested in working long term with athletes. Upon completion of my internship I was hired as a part time coach, then eventually worked my way up to the Performance Director.

Ultimately I had a dream of owning and operating my own program. I eventually left my position to create Chase Cameron Performance, or CCP, and this is where we are today. We currently operate our of a private facility called Elev8, who have been amazing hosts to my business and our athletes, but are now in plans to move into our own facility to continuing to grow our basketball culture and training.

CCP offers strength training and power/jumping programs via in person private training and online training. We use an app called TrainHeroic to deliver our online programs to athletes anywhere in the world. Training is often made more complex than it needs to be. Through these programs we help simplify the process and provide guidance for our basketball athletes to achieve better results on the court, whether that be better durability, vertical jump performance, knee care, or in-season program guidance when the schedule gets busy and maintaining your level of fitness and strength is vital to your performance.

What do you think helped you build your reputation within your market?

Being a true professional helped me grow my reputation within our community. It sounds simple, but too often I see trainers and coaches lack the basic day to day professional skills that should be automatic. Being prepared and on time, engaged with your athletes, good body language while coaching, supporting our athletes and showing up to games when possible. The “soft skills” of business allow parents and coaches to trust that I will take care of the players I work with. They know that when they are with me they are in a safe environment that allows them to work effectively on their craft every time they show up.

Aside from the basic professional skills, we’ve been able to cultivate an environment of leadership and education with our players. We teach them how to operate safely and successfully in the weight room with training partners, communication, skill development, and responsibility and ownership over their effort and performance.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

A book that really impacted my leadership skills is called “Extreme Ownership” by Jocko Willink. Jocko is a former Navy SEAL, and through his experiences with the SEAL’s he details the lessons he learned in leadership and how they apply to the business world. This book allowed my to assess my own leadership skills when it comes to accountability and ownership over any situation that I might encounter. Never the blame game, only what can I do to better impact the situation. I highly recommend this book for any person in a leadership role.

Contact Info:

• Website: https://www.ccpbasketballtraining.com
• Instagram: chase_cameron_ccp
• Youtube: https://youtube.com/@chasecameron4078?si=VNd7UCil2grCCeOC