We were lucky to catch up with Charmi Gosalia recently and have shared our conversation below.
Alright, Charmi thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business?
The idea for our beauty brand came naturally because beauty has always been such an integral part of our lives. My mom practiced as a medical esthetician for years, and it was always her dream to create her own beauty brand. Her deep passion for everything beauty-related—from skincare to makeup and the science and artistry behind it—has always inspired me. Growing up, I was constantly drawn to her knowledge, enthusiasm, and creativity in this space, so it felt like second nature for me to share that same love.
We’ve always been incredibly close, and our mutual passion for beauty became a natural extension of our bond. Starting this brand together felt like the perfect way to merge her expertise, my fresh perspective, and our shared vision. It’s been such an amazing journey, blending her knowledge, experience, and wisdom with my drive to create something meaningful. For us, this is more than just a business—it’s the fulfillment of a long-standing dream and a celebration of what we love most!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
We are a mother-daughter duo with a shared passion for beauty and cosmetics. My mom’s years of experience as a medical esthetician and a laser technician inspired our journey into the beauty industry.
Her dream has always been to create her own beauty and cosmetic brand, and together, we decided to bring that dream to life. Our brand combines her deep expertise with my fresh perspective to offer effective, luxurious, and crafted products with care. Our goal is to empower individuals to feel beautiful and confident in their skin while celebrating the bond that inspired our journey.
She spent her career helping people achieve their skincare goals and dreamed of creating a beauty and cosmetic brand with high-quality products that combined efficacy with a personal touch.
Growing up around her passion for skincare and everything beauty-related made it a natural fit. I was fascinated by the science behind her work and how she transformed her clients’ confidence. Together, we decided to turn her dream into a reality, combining her expertise with my entrepreneurial drive to create a brand that prioritizes results and meaningful connections.
Our brand has been thoughtfully created to develop premium-quality, clean, and vegan products that are effective but also simple, and enjoyable for all generations. Our products are crafted with superior-quality ingredients, including moringa oil, hyaluronic acid, and a delicate rose fragrance to soothe the senses. We are starting with 6 rose nude shades of lip and cheek silk mousse with a pearlescent finish, carefully designed to beautify universal skin tones.
Our products are about creating a ritual that feels luxurious and empowering. As a mother-daughter duo, we bring a personal touch and a deep commitment to quality and connection, ensuring everyone feels seen, supported, and confident every step of the way.
We’re most proud of turning a lifelong dream into a reality. Watching my mom’s years of expertise and passion evolve into a brand that resonates with people is incredibly fulfilling. It’s especially rewarding to see the result of our hard work come to life, and already enjoyed by several people pre-launch.
Building this business together as a mother-daughter team has been a deeply personal journey. We’ve poured our hearts into every detail, from high-quality ingredients to formulation to packaging, and seeing it all come to life is something we cherish every day.
Our brand is rooted in passion, expertise, and a genuine desire to help people feel beautiful and confident in their skin. Every product we create is crafted with intention, combining science-backed ingredients with a touch of luxury to deliver visible, lasting results.
Our work is personal—my mom’s decades of experience as a medical esthetician guide every decision we make, and our journey as a mother-daughter team inspires the care and connection we strive to share with our community. We’re not just selling cosmetic products; we’re connecting people and empowering them to embrace their beauty, inside and out.
Can you share a story from your journey that illustrates your resilience?
Success for us thus far has been a combination of hard work, resilience, and luck. There was a time early on in our journey when setbacks felt overwhelming, from figuring out how to get started to finding the right manufacturers who supported our goals and vision to create quality over quantity, to financial hurdles. Instead of giving up, we leaned on our vision and took each challenge as an opportunity to learn and grow. That resilience not only strengthened the foundation of our brand but also taught us the value of perseverance in achieving our dreams.
How’d you meet your business partner?
I’m very lucky to have my mom as my co-founder, and we’ve always been very close. We’ve shared a passion for all things beauty-related for as long as I can remember. Her expertise as a medical esthetician and my admiration for her work inspired us to collaborate. Creating this cosmetics brand together has been a dream come true for both of us.
Growing up, my mom was always very particular about my health and wellness, instilling in me habits that emphasized self-care and balance. She often recalled the wise words of her grandfather, a well-known physician in Mumbai, India, who would say, ‘Health is wealth.’ So, I guess you could say this mindset is generational! My mom has also been instrumental in shaping my skincare journey, teaching me the importance of consistency with both daytime and nighttime routines and the golden rule: never sleep with makeup on. Her dedication to quality and detail inspired the principles behind our products, ensuring they are crafted with premium ingredients that support beautiful, glowing skin.
Image Credits
Charmi and Saniya’s headshots photographed by Xenia Leo and Makeup by Yana Kavalerchik
Sārei Sā Products and models photographed by Ella Cochrane