We were lucky to catch up with Charly Louise recently and have shared our conversation below.

Charly, thanks for joining us, excited to have you contributing your stories and insights. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.

There is inherent risk in being an entrepreneur, and even more so in being a documentary filmmaker. Few people pursue filmmaking, especially documentaries, for job security, financial stability, or a guaranteed career path. Instead, they are driven by passion, a desire to tell compelling stories, and the hope of creating a meaningful impact in the world.

After directing my first feature documentary, I craved a new project to uplift my spirit and bring fresh inspiration into my life. During a short visit home for the Christmas holiday, I glanced at the film gig section of Cleveland’s Craigslist. One post caught my eye: “Documentary Videographer Needed This Weekend.” I hadn’t spent much time back home since leaving at 18, but between visiting family and looking for paid work, I figured it wouldn’t hurt to take a local film gig.

I replied to the email and had a call with the director. He invited me to document an event the day after Christmas, focusing on a community of Indian doctors in Cleveland. Having spent a month in India when I was 17, I was intrigued by the documentary’s subject. The director was a journalist turned filmmaker, and the cinematographer was a professional National Geographic photographer turned videographer.

After an evening of filming, I was hooked on their story and agreed to stay on board without pay for the next few days. We continued interviewing doctors and filming scenes around Cleveland. The more I got to know the filmmakers, the more impressed I was by their ambition to tackle such a significant project with zero capital and little documentary production experience. Listening to the retired doctors, aged 70 and 80, speak about their dedication to their homeland and over 20 years of “Yatras” (journeys) involving 10-day medical aid missions throughout rural India, I was deeply moved and inspired. The next thing I knew, I was strategizing with my mom about how to purchase a ticket to India.

After a few days of working with the director and cinematographer, I felt a strong calling to join their mission. I thought, why not? I had just finished my first feature and had the time to devote to a new film. They didn’t have a producer or executive producer to support them.

The next day, I applied for my visa and booked an appointment at the local clinic for shots and malaria pills. By a stroke of luck, a friend of my mother’s offered extra frequent flyer miles to help me get to India. A week later, on January 11th, I left for India.

As I boarded the plane, a flurry of emotions swirled within me—excitement, curiosity, and a hint of trepidation. This was more than just a journey into the heart of India; it was a plunge into the unknown, a deep dive into the essence of risk and reward. Stepping out of my comfort zone, I was about to immerse myself in a new culture, a new project, and a new chapter of my life.

The engine roared to life, and as we ascended into the sky, I reflected on the serendipitous events that led me here. From spotting that Craigslist ad to meeting the director and cinematographer, agreeing to join their project, and now embarking on this journey to India—none of it had been planned. And yet, it felt right, as if I was following a path I was meant to tread.

Settling into my seat, I contemplated the inherent risks and potential rewards ahead. Documentary filmmaking is not for the faint-hearted. It demands passion, creativity, and a willingness to embrace uncertainty. And here I was, about to take one of the biggest risks of my career.

But with great risk comes the potential for great reward. I was on the brink of working on a meaningful project that could impact countless lives. I was about to immerse myself in a new culture and gain invaluable insights. Above all, I was poised to grow as a filmmaker and as a person.

Yes, there were risks. Uncertainties loomed large. But there was also the promise of an enriching experience. As the plane pierced the clouds, leaving my homeland behind, I was filled with anticipation. I was ready to embrace the risk and chase the reward.

This was the life of an entrepreneur, of a documentary filmmaker. This was the life I had chosen. Watching the sun set from the airplane window, casting a soft glow over the vast expanse of the sky, I knew I wouldn’t have it any other way.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Charly Louise is an accomplished film director, producer, and mentor with over 13 years of experience in the industry. As the founder of Venus Rising Media, she has dedicated her career to the transformative power of storytelling, aiming to inspire a more interconnected and empathetic world.

Charly’s journey into film began in Cleveland, Ohio, when a Polaroid camera from her father sparked a lifelong passion for visual storytelling. Initially interested in acting, Charly soon discovered her true calling behind the camera. This led her to pursue a film degree from the esteemed Savannah College of Art and Design.

Her directorial debut, the acclaimed documentary “In Tune: The Ben Tucker Story,” premiered on PBS in 2018 and marked the beginning of a series of successful collaborations on both feature-length and short films. Her work has since captivated audiences worldwide through platforms such as Netflix, Showtime, NFL Network, and various film festivals.

Beyond her technical expertise, Charly’s studies in Dale Carnegie, Landmark Education, and Non-Violent Communication have equipped her with exceptional interpersonal skills, enabling her to foster trust and hold space for diverse voices to be heard. Her latest project, “Woven,” exemplifies her commitment to amplifying marginalized voices and exploring critical social and environmental issues.

Charly Louise is not just a storyteller but a catalyst for change, continuously pushing the boundaries of traditional filmmaking to inspire action and pave the way for a more inclusive and equitable future.

—- More about Venus Rising Media

At Venus Rising Media, we passionately envision a future where the power and creativity of the feminine presence—both behind the lens and in front of the camera—take center stage. Our mission is not just about storytelling; it’s about rebalancing our world, fostering inclusivity, and elevating the collective human spirit. At Venus Rising Media, we wholeheartedly believe in the alchemy of storytelling—a transformative force capable of sparking profound change.

In our narrative tapestry, we purposefully amplify the voices of the feminine, recognizing them as crucial agents of evolution. Each story we share holds the potential to challenge stereotypes, reshape perceptions, and bring forth new possibilities.

By embracing the diverse energy of the feminine in all its forms, we empower and uplift traditionally underrepresented voices, cultivating a media landscape that reflects the vibrant tapestry of our global community.

What’s been the best source of new clients for you?

The best source of new clients for Venus Rising Media has undoubtedly been word-of-mouth referrals from previous clients. Our dedication to producing high-quality, impactful storytelling that resonates on a deep emotional level has left a lasting impression on those we have worked with. Satisfied clients often become our strongest advocates, sharing their positive experiences with their networks and recommending our services to others who value authentic and inclusive narratives.

Additionally, the unique approach we take to filmmaking—emphasizing the power and creativity of the feminine presence and striving to foster inclusivity and elevate the collective human spirit—creates a distinct brand identity that stands out in the industry. This differentiation naturally attracts like-minded clients who seek to tell stories that challenge stereotypes and reshape perceptions.

Also, our focus on building strong, trust-based relationships with our clients ensures a positive and collaborative working environment. This personalized and respectful approach makes clients feel valued and understood, increasing the likelihood that they will refer us to others.

In essence, the combination of our high-quality, purpose-driven work, strategic visibility, and strong client relationships creates a powerful referral network, making word-of-mouth the most effective source of new clients for Venus Rising Media.

Can you tell us about a time you’ve had to pivot?

When I first got into the video production business, I was eager to build my portfolio and establish a client base. In my excitement, I said yes to almost any project that came my way, regardless of whether it aligned with my unique brand or storytelling abilities. This approach led to a series of challenging experiences. I often found myself working with clients who didn’t appreciate my creative vision, and I was taken advantage of on several occasions. These clients were demanding, difficult to please, and often unwilling to pay fair rates for the high-quality work I provided.

The turning point came when I realized that this scattergun approach was not sustainable. I was spreading myself too thin, compromising my artistic integrity, and, ultimately, my passion for storytelling. I knew I needed to make a significant change to continue in this industry without burning out.

This realization led to the pivot that birthed Venus Rising Media. I decided to focus exclusively on projects and clients that aligned with my vision of using storytelling to inspire a more interconnected and empathetic world. I made a conscious decision to work only with those who respected and valued my work and who were genuinely seeking authentic documentary-style brand storytelling.

This pivot was not easy. It required turning down projects and potential income, but it was necessary for my growth and fulfillment as a filmmaker. By aligning my business with my values and focusing on the transformative power of storytelling, I attracted clients who shared my vision and appreciated the unique perspective I brought to their projects.

Since making this change, I have found that my work is more impactful, my client relationships are stronger, and my overall satisfaction with my career has increased. This strategic shift allowed Venus Rising Media to thrive, creating a sustainable business model centered around meaningful, high-quality storytelling that makes a difference.

Contact Info:

• Website: https://www.venusrisingmedia.com/
• Instagram: https://www.instagram.com/venusrisingmedia/
• Facebook: https://www.facebook.com/venusisrising
• Linkedin: https://www.linkedin.com/in/charlylouise/
• Youtube: https://www.youtube.com/@venusrisingmedia
• Other: IMDB: https://www.imdb.com/name/nm8457247/?ref_=ext_shr_lnk

  Pexels: https://www.pexels.com/@charly-louise-531358788/gallery/