We’re excited to introduce you to the always interesting and insightful Charlotte Muff. We hope you’ll enjoy our conversation with Charlotte below.

Charlotte, thanks for taking the time to share your stories with us today We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

It was 2021, at this point I’d been an RN for 7 years. I was taking care of my father at the end stages of his life, marriage was in crumbles and I was burnt out on caring for everyone around me. It sounds awful but I knew I couldn’t leave the marriage I was in as a single mother of two working for a hospital as a registered nurse. Nursing just isn’t single mother friendly when it comes to schedules. I was sitting in the oncology waiting room with my dad when he shouted “what about nipples- I watched a 60minute show about tattooing them!” My dad knew I wanted to go back to school to become an NP in Oncology but due to recent events, he also knew I needed to get out of the corporate world.. So we spent the rest of that appointment on YouTube looking up videos of everything permanent makeup. The change of career didn’t come to a surprise to him, Art and doodling of any kind was always my thing, my notebooks growing up would have drawings outlining my notes for school. In my teen years I accidentally signed myself up for a modeling agency interview, I thought it was for a magazine. That took me to Ohio, Chicago, and New York but really gave me a love for everything about beauty and make up, before that I was the furthest components of being a girly girl. Eyebrows were always my obsession considering I lacked them my entire life. That’s what started my transition into creating a business in permanent make up. October of that year I took my first course to learn microblading, I loved it. I told myself I would go 150% to get this going. Several hiccups came about in the process of this things. I began working three jobs to pay stay afloat but somehow someway I managed to not throw in the towel when business got hard. Over the last year and a half I pulled away from my nursing jobs and poured into my business. i’ve expanded my practice outside of Microblading to multiple forms of permanent make up as well as paramedical tattooing. With this, it allows me to reconnect with doctors I worked with at the hospital giving me way to give back to patients that have had surgeries leaving them with scars they thought they would have for the rest of their life. It hasn’t always been easy, but now three years later I have hired my first employee, I am completely debt-free, I’ve made back all of my big investments and have expanded into a larger space allowing me to bring on more girls as well as sub lease to other artist. Taking this risk is still the most terrifying thing I’ve ever done and I question it all the time but I’m forever grateful to be able to care for men and women with beauty needs every day.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m char- my full name is technically Charlotte, but it’s always been weird hearing that name. I’m a registered nurse for going on 11 years. I branched out into permanent makeup and paramedical tattooing a few years ago as a burnt out nurse that needed an escape and more control of her schedule, I started out with microblading and fell in love with everything that had to do with transforming eyebrows. You never truly understand how someone struggles with confidence until you’re able to give them that piece that’s always been missing. Over the years I expanded my practices, I now offer is a hyper realistic form of microblading: nano brows, several different styles of eyeliner, lip, blush and neutralization, stretch, mark and scar camouflage as well as revisions. I chose to leave nursing and enter the beauty industry, as it still gives me the ability to care of others, that’s a part of my I cannot lose. Caring for others is a core part of who I am, so I chose to build a career around that instead. Being a nurse patients need help but they don’t always want it and I can tell you firsthand you’re at the bottom of the totem pole when it comes to appreciation. With what I do now I get to poor and into men and women every day, individuals that choose to come to me for help. I still utilize my nursing education by implementing aspects like anatomy and hygiene. I just don’t have to deal with the big hospital world or being an employee to someone who will never completely appreciate me or what I do.

By providing the services I do I am
able to help clients with alopecia regain confidence back through hyper realistic tattooing of eyebrows, as well as eyeliner for a more dense lash line.
Lip blush & neutralization transforms hypopigmented lips into a beautiful defined lip. Melanin rich lips are transformed into a stunning neutral or pink hue some clients have dreamed about for years.
I take old scars & essentially remove that bad memory clients thought they would have to look at for the rest of their lives. The stretch marks that clients do wear with pride, a reminder to the child they carried, the weight loss journey they endured, we revise them to match surrounding skin giving back that confidence of flawless skin.
These services are something most Doctors do not provide for you. I stand out in a community of beauty professionals as a registered nurse. More often than not new clients will comment on the reassurance they feel knowing my medical background. I pride myself as a seasoned RN whom still practices by the standards I was trained to over the years.

Putting training and knowledge aside, what else do you think really matters in terms of succeeding in your field?

My best advice to new artist is to not go into this industry with the mindset that you’re going to get rich & quit your other job overnight. It takes grit, practice and a lot of consistency to succeed. Success is earned, take the time to really learn your trade. Yes making money is good but if that’s the only reason you are entering this industry you will struggle. Do it because you believe in what you are offering to men and women out there and you will succeed.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Being my authentic and genuine self has helped build my reputation. 99% of reviews clients comment on the way I work. As a nurse I believe in educating my clients while I work. I want them to know what’s going on, what to expect and to feel comfortable asking questions. Amongst other artist I’m here to cheer them on and celebrate their success. There’s more than enough room for all of us to succeed!

Contact Info:

• Website: https://Merakiartistry.com
• Instagram: Merakiartistryindy
• Facebook: Meraki Artistry Indy