We were lucky to catch up with Charlie Taylor recently and have shared our conversation below.
Charlie, thanks for taking the time to share your stories with us today What do you think Corporate America gets wrong in your industry?
The Real Estate Photography field is mostly a cottage industry, but to truly understand it you need to understand the moving parts.
Real estate photography plays a significant role in the 4+ million homes sold last year with a total value in excess of $1.6 trillion dollars. Statistics from the National Association of Realtors and others reveal that 85% of buyers judge a home based upon the listing photos and that homes with professional DSLR photos boost a home’s sales price, with an increase ranging from $3,000 to $11,000. Plus, homes with professional photos sell 32% faster.
With such dominating evidence it would be easy to think that the real estate photography business in the US would be a multi-billion dollar industry. Regretfully, that isn’t so. Industry studies reveal that the U.S. real estate photography industry is valued at $270 million dollars. It is, however, divided up by more than 6,891 businesses that provide this service. Simple math tells us that if the value was evenly divided then the average business value would only be $39,181 each. In other words, it is a cottage industry.
My company, Snap2Close, started as one of the many of them. However, I wanted to leverage the company by providing additional services. This really ramped up during Covid when open-houses were only remembered as pre-covid events.
Charlie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Today, our company produces professional ground-based and drone photos, comprehensive 2D and 3D floor plans, exquisite interactive floor plans, property tour videos, architectural rendered videos, multiple types of 3D Tours and a suite of social media video products.
In pursuit of the highest quality media, we have partnered with the most sophisticated photo and video editing service which is based in Copenhagen. This partnership provides amazing photos and videos with sophisticated colorcast removals and superior color-grading of video clips.
In other words, Snap2Close is striving to rise above the cottage industry standards by providing a suite of superior media services and products.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Superior media products and services at reasonable prices are the driving forces for our growth. Over 90% of our growth has come from client referrals so this strategy is proven to be successful.
What’s been the most effective strategy for growing your clientele?
Word of mouth referrals are the cornerstone of many businesses. Plus, Snap2Close makes a great deal of effort in educating our clients on how to best use their media for success.
Contact Info:
- Website: https://snap2close.com
- Instagram: https://www.instagram.com/snap2close/
- Facebook: https://www.facebook.com/Snap2Close
- Youtube: https://www.youtube.com/playlist?list=PLTY2cw7JM7nMVqVbUUIhiz_FxN9NYtiFy