We recently connected with Charles Foreman and have shared our conversation below.

Alright, Charles thanks for taking the time to share your stories and insights with us today. Let’s start with inspirations and heroes. Are there any historical figures you look up to?

Frederick Douglas … a man may not get all he pays for, but he most certainly will pay for all he gets.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I started my second career after attending culinary school at the Culinary Institute of America in Hyde Park, NY. My first move after culinary school was the 4 Seasons Hotel Group (Georgetown). From there I opened and worked at various restaurants and hotels all around WDC.

I was Executive Chef of a large law firm downtown dc when the pandemic happened. So after my career job was no longer an option a friend asked me two questions.
1) What are you going to do?
2) What would you do if you weren’t afraid?”
That question got me to thinking about what I could really do and enjoy it and that gave me the opportunity to do something for myself.

I pride my business on 2 things:
1) Quality products
2) Excellent customer service

What’s worked well for you in terms of a source for new clients?

Social media is a very powerful tool. One of the first social networks I signed up to was Google Business. This way anyone that had something to say, good or bad I could follow and address immediately. After each review I would personally respond, and a few months of good reviews and personal “thank you’s” my business started to grow a reputation from the customers that had something to say. 11 months into the process and my good reviews gave me points that pushed my business to the top of the list when someone did a google search. It brought in a whole new world of customers that I didn’t have to market to.

How do you keep in touch with clients and foster brand loyalty?

First lesson at the 4 seasons, customer recognition is more important than customer service because if a customer feels recognized, they will also feel taken care of, like they are in a place that they can trust. People like to frequent places that they feel recognized and important, and in turn they bring friends and family because they want others to know that they are as well.

Contact Info:

• Website: Everydaysundaedc.com
• Instagram: @everydaysundaedc
• Yelp: everyday sundae