We recently connected with Charity Davenport and have shared our conversation below.
Charity, thanks for taking the time to share your stories with us today Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
When it came to naming my business, I knew I wanted something that was catchy and relatable. So think about it…it’s after Thanksgiving dinner, Christmas dinner, Sunday dinner or even just any middle of the week dinner. You’ve had a huge delicious meal that has you on the verge of being completely stuffed. It’s usually at that moment when you’re like “Man…now I need something sweet”; because that “something sweet” would be that little piece of goodness that would help you reach the tip of the iceberg of complete foodie satisfaction. And since I’m from the eastern, rural parts of North Carolina, we speak with a little country twang. So “something” gets shortened to “some’n” and that’s how the name was born. I want my desserts and treats to bring that same down home feeling of love and satisfaction…or “the itis” as we like to call it.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m from a small town known as Plymouth, NC–a little country “everybody knows everybody” kind of town. I come from a family of cooks. My Grandpa Wesley could make a mean pot of peas and pastry (don’t knock it ’til you try it) and my mom has been making flour messes in kitchens since she was a few feet tall. It was so intriguing growing up and watching my mom cook and bake. I remember sitting on the bar stool at the kitchen counter studying the details of her baking–and hopeful I would get to lick the spoon. As I got older, I would do some baking and experimenting of my own. As I became an adult, I would bake things as a hobby or take it to work to share. I never really thought much of it, but I would always get great feedback like “Hey! This is your thing…you should start a business”. I didn’t take it very seriously at the time, because again, I just saw it as a hobby. And honestly, the idea of starting a business seemed a little intimidating. However, I feel that in today’s economy a lot of people are tapping into their entrepreneurial spirit. I knew I wanted a little extra income, but wanted the flexibility of making my own schedule. So what better way than becoming your own boss and doing something that you love!
What’s worked well for you in terms of a source for new clients?
Social Media and word of mouth has been a huge source of new clients for me. Having a friend to tell a friend who will also tell a friend is especially helpful! Engaging with others in the community and doing pop up shops has also been a great way of getting word out. I’m excited to see where everything goes.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
A lesson that I learned is that you don’t always have to feel 100% ready. As I’ve mentioned previously, the thought of starting a business sounded so scary. I didn’t know all of the ends and outs or where to begin. But then I had to sit down and tell myself that without realizing it, I had already begun. I had friends, family and co-workers that enjoyed by baking–so the clientele was already there. I just woke up one day and decided that that was going to be the day I actually turned this into something. So in all, the lesson is to take the step. Take the leap. It’s definitely a learning process, with lots of trial and error, but isn’t that how all the greats became great?
Contact Info:
- Website: https://bakesy.shop/b/somen-sweet
- Instagram: https://instagram.com/some_n_sweet?igshid=NGVhN2U2NjQ0Yg==
- Facebook: https://www.facebook.com/profile.php?id=100093689052719&mibextid=LQQJ4d