We were lucky to catch up with Chantal Rochelle recently and have shared our conversation below.

Alright, Chantal thanks for taking the time to share your stories and insights with us today. What sort of legacy are you hoping to build. What do you think people will say about you after you are gone, what do you hope to be remembered for?

I hope my legacy is one of impact, creativity, and connection. I want to be remembered as someone who not only brought people together through storytelling but also helped elevate voices that deserved to be heard. Whether it’s through my work in entertainment, the relationships I’ve nurtured, or even the small moments where I made someone feel seen—I want people to look back and say, ‘She showed up, she cared, and she made a difference.’

At the end of the day, success isn’t just about the work you accomplish; it’s about the lives you touch along the way. I hope people remember me as someone who championed others, led with integrity, and left the spaces I entered better than I found them.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Chantal, a multihyphenate creative with a deep passion for storytelling, entertainment marketing, and building cultural moments that resonate with audiences. I’ve spent my career crafting innovative colloborations that bridge the gap between entertainment and digital culture, working on major theatrical releases, influencer-driven activations, and experiential events for some of the most anticipated films in Hollywood. My work sits at the intersection of film, social media, and pop culture, and I specialize in creating strategies that make movies feel like movements—something audiences want to be a part of rather than just watch.

I got my start in entertainment marketing by leaning into my natural curiosity for how people engage with stories and content online. Over the years, I’ve had the opportunity to work on incredible projects, from thrilling psychological dramas to legacy franchises, always finding new ways to build hype, foster fan engagement, and push creative boundaries. Whether it’s designing influencer campaigns for Joker: Folie à Deux, orchestrating a virtual event for Sinners, or strategizing paid activations for Beetlejuice Beetlejuice, my focus is always on innovation—ensuring every project feels fresh, exciting, and culturally relevant.

Beyond marketing, I’m also an author, and my debut children’s book, Where Did Grandma Go?, releases on March 27th. This book is incredibly special to me, as it explores grief and loss in a way that helps children process difficult emotions with love and understanding. Being able to create something that will help families navigate those conversations is one of my proudest accomplishments.

What sets me apart is my ability to wear multiple hats—strategist, storyteller, creative thinker—and seamlessly bring them together. I don’t just market stories; I craft experiences that make people feel something. I thrive in building narratives that connect with people, whether through film campaigns, branded partnerships, or my own writing. My work is all about creating moments that matter, and I love helping brands and creators bring their visions to life in a way that leaves a lasting impact.

At my core, I’m someone who believes in the power of storytelling—whether through marketing, books, or immersive fan experiences. If you’re looking for someone who can blend strategy with heart, bring fresh ideas to the table, and create cultural conversations around entertainment, that’s where I shine.

How do you keep your team’s morale high?

In my experience, managing a team and maintaining high morale comes down to three key things: trust, creativity, and recognition. When I’ve led teams in the past, I found that people do their best work when they feel valued, inspired, and empowered to take risks.

First, trust is essential. Giving people ownership over their work fosters confidence and creativity. Some of the best ideas I’ve seen come to life started in open brainstorming sessions where every idea—no matter how out there—was considered. Encouraging that kind of collaborative, judgment-free environment is key to unlocking great work.

Second, creativity thrives when there’s space for inspiration. The best campaigns and activations aren’t born from staring at emails all day—they come from cultural moments, conversations, and unexpected influences. When I was leading teams, I made it a priority to keep the energy fresh by bringing in outside inspiration, whether that meant analyzing trends or just encouraging people to step away and reset when needed. Preventing burnout is just as important as pushing for results.

Finally, recognition goes a long way. I’ve seen firsthand how small moments of appreciation—whether a simple shoutout or a thoughtful note—can motivate a team and make people feel seen. No matter how big or small the win, taking the time to acknowledge people’s contributions creates a culture where they feel valued and invested.

These are principles I carry with me in every collaboration. Great work comes from environments where people feel supported, energized, and excited to contribute. That’s the kind of space I always strive to create.

For you, what’s the most rewarding aspect of being a creative?

For me, the most rewarding aspect of being a creative is the ability to shape culture, spark emotion, and connect with people in meaningful ways. Creativity is a bridge—it allows us to take ideas, feelings, and experiences and turn them into something that resonates with others.

There’s nothing more fulfilling than seeing something I’ve created make an impact. Whether it’s a story, a concept, or a piece of writing, I love the process of bringing ideas to life and watching them take on a meaning beyond what I originally imagined. Creativity is about connection—it’s about making people feel seen, understood, or inspired in ways they might not have expected.

As an author, that feeling is deeply personal. Writing Where Did Grandma Go? was an emotional journey, and knowing that it might help children and families navigate grief with more understanding and comfort is incredibly meaningful. At its core, creativity is about storytelling, whether through words, visuals, or experiences. The most rewarding part for me is knowing that something I’ve made—no matter the form—has touched someone, made them think, or helped them feel a little less alone.

Contact Info:

• Website: https://www.chantalrochelle.com
• Instagram: @chantalrochelle

Image Credits

Photo Credit for Professional Photos: Kai Byrd