Alright – so today we’ve got the honor of introducing you to Chanel Green. We think you’ll enjoy our conversation, we’ve shared it below.
Chanel, appreciate you joining us today. Let’s start with the story of your mission. What should we know?
I knew that I was created with a calling attached to my name. I knew I was supposed to curate a nation that represents God by nurturing and providing resources to assist our community.
Even with this knowledge, I ignored my calling and chose a path of motherhood and hard work to get by daily until I was flat-broke and couldn’t afford skincare for my kids. Out of my ignorance came Green’s Way Naturals Skincare where I formulated Shea Butter remedies and aloe treatments that were passed down to me. Since then, I have reached 200 customers that have never seen their skin glow so felt so nourished in their lives.
Shortly after launching my skincare line, I moved to Georgia for better resources and peace of mind after leaving an abusive relationship. Moving to Georgia helped me gain access to local resources, peace of mind, and a new community of entrepreneurs and new customers. I flourished but felt this was only the beginning.
Within a year of moving, my business was at an all-time high on so many levels but I wanted more. I wanted a facility to use my products on clients as I had seen many spas do in Georgia. I wanted to open a spa in Baltimore because we do not have nearly as many resources as Georgia does so I moved back to Baltimore and jump-started the next level of my journey.
I knew I wanted to open a spa but my community lacked employment, licensing & Education so I opened Green Goals Beauty Academy which provides nail and lash extension classes and prepares students for the State Board. This is my first step towards rebuilding my community and laying a solid foundation.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
My name is Chanel Green, founder of Green Goals Beauty Academy, mother of two, creator of Green’s Way Naturals, and a future doula. My life’s work is to serve the community and provide a foundation for healthy living.
Green Goals Beauty Academy is more than just Beauty classes, we support each student through their journey, help them surpass their goals, and remove fear throughout it all.
GGBA also gives back to the public school system by providing classroom supplies, coats, books, and hygiene products. We believe that no matter the educational field, we all need support.
Being whole & healthy is our motive even when it doesn’t seem to fit.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
I send out texts to each student, repost their achievements on social media, and provide workshops for additional practice.
Can you talk to us about how your funded your business?
I worked 40-50 hours per week overnight to fund my business initially.
Contact Info:
- Website: www.GreenGoalsBeautyAcademy.com
- Instagram: @GreenGoalsBeautyAcademy
- Facebook: GreenGoalsBeautyAcademy
- Yelp: GreenGoalsBeautyAcademy