We’re excited to introduce you to the always interesting and insightful Chandra Coffey. We hope you’ll enjoy our conversation with Chandra below.

Chandra , appreciate you joining us today. How did you come up with the idea for your business?

RarePerspective Shoe Plug was always a drawn vision in my notebook. It was never thought to be as realistic as it is today. I started my brand in 2019, just a simple hustle to bring in extra income. The idea became my new life and I love every minute of it. It was a very risky investment if you ask me, I had 0 customers and plenty of inventory. Lol, yet hard work paid off to selling out everything I had. This business has brought in people from every 50 states and other countries. I can say I’m very proud of myself because I did that by myself.

In September of that year, I took things a lot more seriously and began to have a passion for selling footwear for women. I regret how long it took for me to decide to set up my own business. I have loved every minute so far and I wish I had started sooner.

The reason I’m where I am today is that I show up every day being myself assisting women to look amazing at a decent price.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

A lesson I had to learn was patience. Nothing happens overnight, you have to be willing to listen, comprehend, and wait for your turn. Keep your head clear of the noise even when it gets loud. Tunnel vision of what you want and get to it.

How did you put together the initial capital you needed to start your business?

I sold some land that I split with family members to buy my first inventory. However, I work a 9-5 to fund the business now.