We recently connected with Chance Shannon and have shared our conversation below.

Chance, thanks for taking the time to share your stories with us today Often outsiders look at a successful business and think it became a success overnight. Even media and especially movies love to gloss over nitty, gritty details that went into that middle phase of your business – after you started but before you got to where you are today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. Can you talk to us about your scaling up story – what are some of the nitty, gritty details folks should know about?

Starting a business is one thing, but maintaining a business day to day and working to make it a successful one is totally different. Trying to make beneficial investments, marketing to make your business well known, and creating consistent revenue can be very nerve wrecking to say the least. When becoming a barber I always knew that I didn’t want to be “just” a barber. I wanted to maximize my skill and tap into the industry as much as I could. This included opening my own shop, becoming a traveling barber, as well as starting my own product line.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?

I’m Chance Shannon, FamousHands to most. I am the owner of FamousHands, where we provide hair products for both men and women, a traveling barber and entrepreneur. I began my career as a barber after getting into many run ins with the law as a young teenager and adult. After many attempts to get what society calls a “regular job”, I learned that the barber industry was the only one willing to give me a chance with my criminal record. So with a prayer, strong support from my wife and Gods giving talent, I began my search for a barbershop. I was blessed and fortunate enough to be placed around some great individuals in my first shop. All young, very talented and hungry as hell! It was just the environment I needed. They drove me to push myself and perfect my craft. I don’t think any of my success what have happen without them. Being driving and challenged everyday only pushed me to want more. I learned something very valuable during this time as well. I realized that I didn’t have to be the best, though i try. I just have to work harder than everyone in the room. I created a great work ethic, stayed consistent and slowly but surely things start to take off. Most importantly, I did everything God wanted me to do. I separated myself from certain people, I gave up bad habits and I let God do his thing. The relationship I maintained with God during those tougher years and now is what I’m proud of the most. Blessing me with such an awesome wife, kids, family and a talent that provides for them all is what I’ll always be thankful for.

How did you build your audience on social media?

Building a presence and an audience on social media is all about consistency. The saying goes “out of sight, out of mind”. If you have a product to sell, why isn’t that product on social media everyday? In the beginning of me creating a page for my brand I probably post my work/product once a week. I would gain a few followers and create some traction with a post only to lose their interest by taking so long to post more content. Once I started to take a more serious approach and post work/product once a day I seen a jump in my following and most importantly my sells. With so many people on social media with so much to offer one thing that will set you apart from the huge crowd is staying consistent in posting and marketing your product/work. Don’t get caught up in likes. Likes are cool, but getting caught up in likes will sometimes cause you to not want to post you work/product. You want people to see your work/product regardless of if they’re liking it or not. It’s all about getting it in front people. Making them see it. Taking a look at what time your audience are typically on social media can play a huge part in when you should post and how many of your viewers will actually see your post. Don’t forget that hashtags are important. Your area, your industry and your brand should always be a hashtag you use with every post. Most importantly, STAY POSITIVE!

We’d really appreciate if you could talk to us about how you figured out the manufacturing process.

Under the FamousHands umbrella we offer all natural hair, beard and skin products. Something we’ve wanted to do for years but one of the hardest components of starting you own product line is finding a manufacturer. About a year of it being just a thought, I was able to get my mother in law to manufacture all of my product. A blessing! For those who aren’t as fortunate their are tons of great independent manufacturers out there. White label company’s that provide different samples of products you can choose from, bottling and labeling are also on the rise. It’s important to use ingredients that aren’t harmful to the skin and FDA approved to protect your business. Don’t just bottle something and try to sell it. Make sure it’s a safe product.

Contact Info:

• Website: famoushandsllc.com
• Instagram: _famoushands
• Facebook: Chance Shannon
• Twitter: FamousHands