We’re excited to introduce you to the always interesting and insightful Chanara Herbert. We hope you’ll enjoy our conversation with Chanara below.
Chanara , looking forward to hearing all of your stories today. So, naming is such a challenge. How did you come up with the name of your brand?
I have to tell people all the time God gave me my business name Flourish Luxé. it was not me it was all him. I remember just brainstorming in my room at the time just really thinking of a name and I just remember looking up words and their definitions. I came across flourish and it just stuck to me. To flourish is to grow and to thrive and that’s what I saw my business doing for the future. And the Luxé just popped in so quickly I knew I wanted to sell attractive products, with a luxurious quality I knew I wanted to provide nothing but the best service and that’s how Flourish Luxé was born. As time passed I felt like the business was doing exactly as I imagined flourishing so in 2020 I rebranded as Flourish Luxé Cosmetics LLC .
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
My name is Chanara “Nara” Herbert. I am 29 years old a mother of two beautiful children. I’m a business owner of a cosmetic line called Flourish Luxé Cosmetics that’s been established since September, 18th 2018 .I am also a local Atlanta makeup artist and I am always looking to build my portfolio and clientele. I specialize in glam makeup and creative looks. I got into makeup about 5 years ago it was just a hobby at first when I was pregnant with my son today it is a passion. I am most proud of my growth and how I just keep growing and elevating through everything that I have been through I am destine to achieve whatever I set my heart and mind to. You have to stay disciplined and just stick to you sometimes especially big you have to get things done you must stave all distractions to find balance in success. Things I’d like people to know I wasn’t always into makeup I feel like I am more a creative than anything I honestly enjoy all things art and I plan to express each and every creative feel in my soul. I enjoy making press on nails, writing music, planning events, cooking and drawing sometimes I am a creative and I love all things art I can’t wait to show the world what I’m really capable of.
What do you think helped you build your reputation within your market?
I think what helped me build my reputation within my market was me already being a make up artist and showing content for other brands. I had to first and still build strong relationships with other creators and influencers as well to become a successful business owner. It’s all about being marketable and being intentional with your content.
We’d really appreciate if you could talk to us about how you figured out the manufacturing process.
When I first launched my business I did my research but not as much as I probably should have. I had a vendor at the time they just we’re not as consistent as the ones I have now. As I stated before you have to build relationships and over the years, I have built relationships with my vendors. I have been a consistent buyer and they have been consistent with the products as well as offering new products. There was a point of time where I was hand, making my lip glosses, but I was diagnosed with carpal tunnel in 2021 so I had to find a lip gloss manufacturer that I trusted. To find the right vendor you have to do your research, buy the product then test it out before you sell to your customers/clients.
Contact Info:
- Website: www.flourishluxeco.com
- Instagram: https://instagram.com/flourishluxecosmetics?r=nametag
- Facebook: @Flourishluxecostmetics
- Twitter: @Flourishluxe