We were lucky to catch up with Chad Butler recently and have shared our conversation below.

Chad, looking forward to hearing all of your stories today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?

It started after I got laid off from my product manager job. At first, it felt like a gut punch—what now? But once I caught my breath (and a few extra hours of sleep), I saw it as a chance to think creatively. My mind went into overdrive with ideas. One day, while watching football with friends, it hit me: game day is already fun, but what if it could be even better? That’s when Get Blitzed—a drinking game for sports lovers—was born.

I started by creating mockups and rules on my computer. The first versions weren’t great, but after five or six iterations, I had something worth testing. I got my friends together for a game day, and they gave me honest feedback (and a lot of roasting). A few tweaks later, we had the version of Get Blitzed you see today.

Next came the logistics: I launched on Kickstarter, but the campaign didn’t hit its goal. That could’ve been the end of the story, but I kept pushing. I pivoted to promoting the game on social media and worked hard to connect directly with my audience. At the same time, I had to figure out printing, which meant sourcing an overseas manufacturer to keep costs low while still delivering a quality product.

The entire process—from idea to launch—took about 14 months. I spent 11 months ideating and testing, and the last 3 nailing down logistics and preparations. Every time I thought I had something figured out, something would go sideways, and I’d have to pivot. It wasn’t easy, but every misstep was a lesson.

Now, Get Blitzed is turning game days into unforgettable parties. I’m excited to build on this momentum, expand to other sports, and keep the chaos going for every kind of fan out there.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Hi! I’m Chad Butler, the guy who took a random game day idea and turned it into Get Blitzed, the ultimate drinking game for sports fans. My background is in product management and marketing, but when I got laid off from my job, I saw it as an opportunity to create something fun that brings people together. That’s when the idea for Get Blitzed was born—a card game designed to turn every touchdown, fumble, and ref’s bad call into a reason to cheer (or drink).

Get Blitzed is all about making game day more than just a game—it’s about creating a party. Our flagship product is a 90-card football-themed drinking game, but this is just the beginning. My goal is to expand into other sports like basketball, baseball, and beyond. If there’s a way to make something more fun and chaotic, we’re going to figure it out.

What makes us different? We’re not some corporate board game company trying to appeal to everyone. We’re sports lovers and party enthusiasts, creating a game that’s easy to learn, quick to play, and guaranteed to make your watch party unforgettable. It’s perfect for diehard sports fans and casual viewers alike.

What I’m most proud of is how far we’ve come. The Kickstarter didn’t hit its goal, but I didn’t let that stop me. I pivoted, learned, and kept pushing forward. Seeing people play Get Blitzed and having the time of their lives makes every hurdle worth it.

If you’re just learning about us, here’s what you need to know: Get Blitzed is here to make game day legendary. Whether you’re tailgating, hosting a watch party, or just looking to mix things up with friends, this game will take your sports experience to the next level. And we’re just getting started—there’s plenty more chaos to come.

We’d love to hear a story of resilience from your journey.

Resilience is a word that hits differently when you’re in the thick of things. For me, one story stands out: the Kickstarter campaign. When I launched Get Blitzed on Kickstarter, I had high hopes. I’d put months into designing, testing, and perfecting the game. I believed in it, and I thought, “This is going to take off.” But then reality hit—the campaign didn’t reach its goal.

It was tough. I could’ve called it a day, chalked it up to a good try, and moved on. But something inside me said, “Nope, not yet.” Instead of throwing in the towel, I pivoted. I went back to the basics, focused on social media, and started promoting Get Blitzed directly to the people I knew would love it. I reached out to influencers, created content, and doubled down on connecting with my audience.

Every step was a learning curve. Things didn’t always go as planned—I’d have a post flop, or an idea wouldn’t resonate the way I thought it would. But each setback taught me something valuable. Slowly but surely, sales started rolling in. The game found its footing, and more importantly, it found its people—the fans who “get it.”

That experience taught me that resilience isn’t about avoiding failure; it’s about how you respond to it. The Kickstarter didn’t go as planned, but it pushed me to adapt, pivot, and ultimately find a path forward. And now, Get Blitzed is out there, turning game days into parties. That’s a win in my book.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Two books that have significantly shaped my entrepreneurial mindset are Shoe Dog by Phil Knight and The E-Myth Revisited by Michael Gerber.

Shoe Dog is the story of how Nike was built, and what really resonated with me was Phil Knight’s honesty about the challenges, missteps, and sheer chaos of entrepreneurship. It’s not all about glossy success stories; it’s about grit, passion, and believing in your vision, even when the odds feel stacked against you. Reading it reminded me that resilience and adaptability are the core of any successful venture. When I faced setbacks, like my Kickstarter campaign not hitting its goal, Shoe Dog served as a reminder to keep going and trust the process.

The E-Myth Revisited taught me the importance of systems and structure. As someone who thrives on creative ideas, it was a wake-up call about how crucial it is to balance creativity with a strong foundation. The book highlights how many entrepreneurs get stuck working in their business instead of on it. That lesson helped me shift gears from just making a game to building a brand that can grow—thinking about long-term goals, repeatable processes, and scalability.

Both books shaped the way I approach challenges, manage my time, and stay focused on the bigger picture. They’ve taught me that success is a mix of passion, resilience, and smart systems—and that’s a philosophy I carry with me every step of the way with Get Blitzed.

Contact Info:

• Website: https://www.getblitzedgames.com
• Instagram: https://www.instagram.com/getblitzedgames
• Facebook: https://www.facebook.com/GetBlitzedGames/
• Youtube: https://www.youtube.com/@GetBlitzedGames

Image Credits

Jon Fotos