We recently connected with Ceven Loochi and have shared our conversation below.

Ceven, looking forward to hearing all of your stories today. Innovation comes in all shapes, sizes and across all industries, so we’d love to hear about something you’ve done that you feel was particularly innovative.

I think the ideal story would just be overall journey. Embarking on my journey in the world of esthetics, I delved into the art of treatments and spa ownership. Over time, my passion evolved into a commitment to both excellence and education. The turning point came when I transitioned into the realm of teaching, sharing my knowledge and expertise with budding estheticians.

As I cultivated a deep understanding of the field, a vision unfolded – a vision that bridged the gap between esthetics and medical practices. This vision materialized into the establishment of an institution, a unique space where beauty and science harmoniously coexist. This fusion not only created job opportunities in two dynamic fields but also set the stage for a revolutionary approach to skincare education.

Owning an institution that combines esthetics and medical knowledge isn’t just innovative; it’s a transformative leap that empowers students with a comprehensive skill set. The experience gained in this integrated environment instills confidence in our graduates, preparing them to confidently step into their new careers. The ripple effect of this innovation extends beyond the walls of our institution, shaping the future of skincare professionals and elevating the industry as a whole.

Ceven, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Ceven – not just a name, but a brand synonymous with elevating beauty and business to unparalleled heights. Picture this: a licensed esthetician and instructor for the past decade, now channeling my expertise into sculpting the success stories of fellow beauty professionals.

My journey into the dazzling world of beauty began after completing my master’s at Clark University, propelling me into a senior marketing position at MAC Cosmetics. The allure of skincare and beauty became irresistible, prompting me to dive into esthetics and later become an esthetics instructor. Fast forward to today, and I’m the proud founder of Lotus Skin Institute, a haven where aspiring estheticians in Georgia earn their stripes.

But my story doesn’t end there. As a business coach, I sprinkle a bit of my magic to help beauty professionals skyrocket their revenue through strategic sales, services, and innovative streams of passive income. It’s not just about making a living; it’s about crafting a thriving beauty empire. My brainchild, “The Big Secret of Marketing” workbook, available on my website, unveils the game-changing strategies to propel your business forward.

In the realm of esthetics, Lotus Skin Institute is more than a school – it’s a gateway to advanced and medical treatments, shaping the future leaders of skincare. I’m not just about dreams; I’m about actionable plans and results. Opening an esthetician school is my proudest accomplishment, bridging the gap between esthetics and the medical workforce. Today, my students aren’t just graduates; they are sought after in dermatology offices.

For potential clients, followers, and fans, here’s the scoop: Expect results. Whether it’s through my skincare brand or coaching sessions, the /ceven/ brand is all about esthetically pleasing transformations. Join me on this journey, and let’s paint the beauty world with success, one radiant face at a time.

Where do you think you get most of your clients from?

In my opinion there is one secret to unlocking the gates of new clients, it’s through the enchanting power of visuals.

In my world, visuals are the gateway to souls. Imagine a campaign so mesmerizing it could convert even the most reluctant beauty admirer into a devoted client. The key lies in crafting a symphony of visuals – from tantalizing promotions to opulent business cards, and yes, sometimes, even grandiose prints that scream luxury.

Visuals are more than just pretty pictures; they’re a narrative, a story that unfolds in the mind of our ideal client. It’s about creating a vision so vivid and compelling that it becomes impossible to resist. Imagine them flipping through a stunning promotion – it’s not just a brochure; it’s an invitation to a world where beauty reigns supreme.

Our visual allure doesn’t stop at promotions; it’s a lifestyle. We believe in the power of a beautifully designed business card that not only carries contact details but whispers sophistication and exclusivity. And for those larger-than-life moments, imagine the impact of a grand print that echoes our commitment to beauty excellence.

What sets us apart is our ability to weave dreams through visuals. It’s not just about selling a service; it’s about crafting an experience that transcends the ordinary. Visuals are the bridge between desire and reality, and we’ve mastered the art of visual seduction.

To my fellow beauty enthusiasts, remember this: In a world saturated with options, visuals are the key to standing out. Join me on this visual journey, where every image is a brushstroke in the masterpiece of our beauty empire. Together, let’s captivate hearts and faces, one stunning visual at a time

What’s a lesson you had to unlearn and what’s the backstory?

Embark on the tale of evolution and resilience as I, Ceven, a beauty professional, unveil a lesson learned through the crucible of experience. In my pursuit of perfection, I once held a steadfast rule – to navigate the business landscape alone. This belief was rooted in past experiences, driven by the desire for uncompromised control over every aspect, fueled by the urgency to see things done my way, precisely when I wanted.

The tipping point arrived when the very associates and staff I had trusted, individuals integral to my business, nearly led me to the brink of losing it all. Faced with the looming possibility of my business crumbling in the upcoming months, I made a radical decision to close the location and start anew. It was a painful reset, but within that crucible of failure, I found a transformative lesson.

The unlearning began when I acknowledged that, in my quest for independence, I had overlooked the power of collaboration and the strength that comes from shared visions. The journey was humbling, but it was in this vulnerability that I realized the need for help. I needed a partner, someone who could complement my strengths and fill the gaps where I faltered.

Fast forward to today, and the rejuvenated Lotus Skin Institute stands tall, not as a solo endeavor, but as a collaborative masterpiece. I am proud to admit that I had to unlearn the myth of doing it all alone. Now, with the best business partner by my side, the increase in success and the longevity of Lotus Skin Institute are a testament to the synergy that arises when two passionate individuals combine their attributes.

This story isn’t just about overcoming challenges; it’s about embracing the beauty of collaboration. The evolution from solitude to partnership has not only fortified the foundation of Lotus Skin Institute but has also deepened my understanding that growth often thrives in shared dreams and shared responsibilities. Through this journey, I’ve discovered that the strength of a brand is not just in its individual attributes but in the harmonious dance of collaboration.

Contact Info:

• Website: 7skin.as.me
• Instagram: 7skin._
• Facebook: Ceven Skincare