Alright – so today we’ve got the honor of introducing you to Cesar Carlos Jr. We think you’ll enjoy our conversation, we’ve shared it below.
Cesar, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?
C & C TURF was established approximately 5 years ago – The idea to establish a synthetic grass/artificial turf installation company started with my father; Cesar Carlos Sr. It’s thanks to him I was able to take his vision and in turn create C & C TURF.
My father has been involved with the synthetic turf industry for over 20+ years. Working for a big commercial company that dealt mostly with sports fields, he was always working out of state. He then later transitioned into the residential market, working for a prominent company locally in Dallas. As time went on, given the quality of his work, there was an influx of inquiries for him to do many projects all around the DFW Metroplex – this is where the idea of creating a company began to brew.
My personal involvement with the synthetic grass/artificial turf industry started incredibly early on as a kid. During the weekends, I would accompany my father to his sites and see firsthand how sports fields were constructed from start to finish. I would always eyeball at the various drawings/blueprints he would bring home and see just how much work goes into completing these projects. As time went on, I developed a stronger interest in the industry and began researching. I would always find myself asking my father questions regarding the installation process, different material types, and overall scopes of projects – and surely enough, he would always have an answer for me. I should add that most, if not all my knowledge of the industry comes from my father – that and being fortunate to have been able to be out in the field and see everything firsthand.
One of our very first turf projects was in our old home. It took us a couple of weekends to get it done but the result was astounding, a green front lawn all year long! – it quickly became the neighborhood’s charm, with neighbors passing by and admiring our work. My father and I saw this as an opportunity, and we decided to pursue it, which is then where C & C TURF was born. (The name comes from our names; Cesar & Cesar). Surely enough, we decided to begin tackling projects during the weekend, given that I was still in high school.
We gradually began making a name for ourselves in various neighborhoods all around Dallas, (around this time, I enrolled as a full-time student at The University of Texas at Dallas – here I was fortunate to learn how to properly manage and scale a business.) We’ve spent the last couple of years perfecting our craft and ensuring we provide all our homeowners & builders with a premium synthetic grass installation experience.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
At C & C TURF we pride and dedicate ourselves to exclusively installing Synthetic Grass / Artificial Turf. Our main priority is to provide homeowners, contractors, and even architects with an enhanced synthetic grass installation experience. We offer Residential & Commercial services, and our project types include; Backyards, Front yards, Pool sides, Rooftops, Driveways, Putting Greens, Playgrounds, Dog Parks, Event and Exhibition Spaces, Businesses, Golf Courses, and Sports Fields (indoor & outdoor).
Many people may ask themselves why go with synthetic grass? And the answer is very simple. Simply put, selecting synthetic grass presents a multitude of advantages that can revolutionize outdoor spaces into captivating, low-maintenance retreats. Synthetic grass closely replicates the look and texture of natural grass while offering an array of benefits that make it an excellent choice for various uses. From minimal upkeep demands to water conservation, durability, and year-round beauty, synthetic grass stands out. It caters to those with allergies, provides versatility for different applications, and maintains an eco-friendly and cost-effective profile. By choosing synthetic grass, clients can create appealing outdoor spaces that conserve resources, demand minimal maintenance, and radiate enduring charm throughout the year, making it a smart, sustainable choice for both residential and commercial projects.
For C & C TURF to provide an enhanced synthetic grass experience, we offer products of premium quality that are backed by a manufacturer’s warranty. All our products are kept in stock, which ensures that our projects are completed in a timely and orderly manner. Our crew members are qualified, experienced installers that are equipped with the best tools available in the industry. We have staff members on standby to answer via call, text, or email – all your questions regarding artificial turf. And most importantly, we are fully insured – to protect all our clients and on top of that, all our projects are backed by a guarantee on work performed.
Our success as a company can be traced back to all the homeowners that have supported us (and continue to do so by referring us), as well as all the individuals we have met along the way. It’s thanks to them that C & C TURF has been able to grow and continue to do so. It should also be noted that C & C TURF would not be where it is today without our dedicated team members – from our crew members to crew chiefs, to office staff, everyone who is a part of the C & C TURF team has helped significantly in our growth. We are grateful to count on the continuous support of the community who have trusted us to help take their vision and turn it into a reality, and for that – we are forever grateful.
Can you talk to us about how your side-hustle turned into something more.
Our business journey at C & C TURF began as a weekend side hustle and it was born out of dedication and passion. At the time, I was an undergraduate student, and my father had his full-time job – this would be our biggest hurdle to get through as some projects needed to be completed during the week and or had strict deadlines and unfortunately working only weekends would not work. Over the course of 2-3 years, we started to get more and more inquires for synthetic turf installation, this was due in part to strategic marketing initiatives, strategic collaborations and partnerships, talent acquisition, and through consistent branding efforts and a commitment to quality. By this time, we were starting to be booked 3-4 weeks in advance for installations all around DFW – this by far was one of the biggest milestones that my father and I saw firsthand and decided to transition full-time. As a result, C & C TURF started to gain significant recognition and was able to establish a reputable brand in the synthetic turf industry. It’s thanks to the trust and loyalty we have received from our customers that it has allowed us to scale in size.
What do you think helped you build your reputation within your market?
Our success can be traced back to all the homeowners/builders we have worked with, as they play a crucial role as true supporters in the growth and success of C & C TURF. Their decision to work with us and adopt synthetic grass for their projects (whether it be front/backyards, rooftops, poolsides, dog parks, or sports fields) demonstrates their confidence in our services and as a result has contributed to our growth. Our satisfied customers become brand advocates and share their positive experiences with others. They recommend us to their friends, family, neighbors, and colleagues, which in turn leads to increased exposure and new clientele – word-of-mouth recommendations are highly valuable as they carry the weight of trust and personal experience and that is critical for the growth of a company !
We have also encountered individuals along the way who have in some way shape or form contributed to the growth of C & C TURF. These individuals include; Nikki and Nate & the whole warehouse team from Synthetic Grass Warehouse, Jarrod and the whole team from Superior Turf Supply, as well as Saray, Roxy, Cassandra & the whole warehouse team from TurfHub. Of course, the entire C & C TURF team, which thanks to their hard work and dedication has made C & C TURF a leader in the artificial turf/synthetic grass industry. It truly takes a team to make the dream work!
The two individuals who have supported me from day one and continue to do so are my parents; Cesar Carlos Sr & Adriana Carlos. They are the driving force behind my achievements. Their love, support, and sacrifices have helped me grow into the person I am today, and the lessons they have taught me are invaluable and for that I will forever be grateful.
Contact Info:
- Website: www.candcturf.com
- Instagram: @candcturf.com
- Facebook: https://www.facebook.com/p/C-C-TURF-100063217930365/
- Linkedin: https://www.linkedin.com/company/c-c-turf?trk=public_profile_topcard-current-company