We recently connected with CEO KEISHA and have shared our conversation below.
CEO, looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?
IN 2018 DURING THAT TIME DRIPPIN CHOCOLATE BOUTIQUE WAS THE START OF ONE CAUSE… IT WAS TO ADDRESS ONE ISSUE AND THAT WAS TO ENCOURAGE WOMAN WITH SKIN TONE AS MELANIN AS MINE THAT WE ARE STILL BEAUTIFUL NO MATTER HOW DARK OUR TONE MAY BE THAT WE MATTERED.THEN AS TIME EVOLVED SO DID MY THOUGHT PROCESS…THAT I WANTED TO MAKE ALL WOMAN FEEL AS GOOD AND BEAUTIFUL. AS A CHILD EXPRESSING MYSELF BECAME QUITE DIFFERENT AND DIFFICULT SO OVER TIME THAT GREW INTO FASHION STYLING AND MY PASSION FOR CLOTHING
CEO, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m Keisha the owner of Drippin chocolat Boutique I’ve been in official business since 2018. Drippin chocolat Boutique was once an idea a wish a dream. During the time I launched my boutique I was working at a cellar company in which I’ve had been with for 5 years it started to wear on me. I’ve had outgrown that fact that i was pouring my passion drive and Knowledge into someone else’s company. IT WAS TIME TO STEP OUT. When it came to running a successful business or anything business oriented I was null to. I knew I could style and I knew I could dress but how would I make it a business how would I generate my passion to revenue? How would I be different from others that was in the fashion world? CONSISTENCY AND RESEARCH ! THEY BOTH GO HAND AND HAND WITH ONE OR THE OTHER A BUSINESS CANT SUCCEED. I WASNT TAUGHT DISCIPLINE NOR WAS I GUIDED ON THE BUSINESS..MISTAKES WAS A WORD I BECAME FAMILIAR WITH BUT EVERY ONE I CAME BACK FROM I BECAME STRONGER IVE LEARNED MANY VALUABLE LESSONS ALONG THE WAY BUT ONE THAT STUCK WITH ME THROUGHOUT MY JOURNEY NO MATTER WHAT DAY IT WAS OR HOW I FELT “LIFE GOES ON”. CONTINUE TO PUSH THROUGH LIVE LIFE LESS STRESS LESS TALKING AND JUST GRIND. I WANT THE WORLD TO KNOW THAT DRIPPIN CHOCOLATE BOUTIQUE IS THE VOICE FOR WOMAN WE STAND BEHIND OUT CUSTOMERS JUST AS MUCH AS OUR BRAND AND NO MATTER THE SIZE OR COLOR YOU ARE IMPORTANT AND DONT CHANGE OR LOOSE THAT FOR ANYBODY.
Any insights you can share with us about how you built up your social media presence?
BUILDING A SOCIAL MEDIA AUDIENCE IS COMPLEX. FACEBOOK WAS NOT AS COMPLEX FOR ME I WAS ALREADY KNOW IN MY CITY FROM MY PREVIOUS JOB SO IT REALLY TOOK ME JUST TO KEEP PRODUCING PRODUCT. INSTAGRAM IS ANOTHER WORLD. YOU ARE LITERALLY BUILDING FROM SCRATCH. CONSISTENCY AND CONTENT ARE GOING TO BE YOUR BESTFRIENDS. YES I DO BUY ADS TO EXPAND MY MARKET MY GOAL WAS TO NETWORK OUTSIDE OF MY CITY AND INSTAGRAM IS HOW YOU ARE GOING TO DO THAT. IN MY OPINION INSTAGRAM IS THE BEST WHEN IT COMES TO REACHING CELEBRITIES OR MAJOR INFLUENCERS. IT TOOK ME TWICE TO REVAMP MY BRAND BEFORE I INITIALLY GOT IT RIGHT.
Can you talk to us about how your funded your business?
INITIALLY I FUNDED MY BUSINESS THROUGH MY JOB INCOME. BEFORE I LEARNED ANYTHING ABOUT BUSINESS FUNDING BUSINESS CREDIT ETCC. DURING THE TIME I WAS MAKING A DECENT LIVING SONI WAS ABLE TO JUMPSTART WITH $500 HONESTLY.
Contact Info:
- Website: Www.drippinchocolat.com
- Instagram: Instagram.com/drippin_chocolat
- Facebook: Drippin Chocolate Boutique
- Linkedin: CEOKEISHA
- Other: TikTok: Drippin Chocolate Boutique
Image Credits
Michael Sloan