Alright – so today we’ve got the honor of introducing you to Cecy Martinez. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Cecy, thanks for joining us today. What do you think it takes to be successful?

Perseverance is the key to success… Giving up has never been an option for me. This year my medical meetings company, The Med Ed Group, Inc., celebrated its twenty-fifth anniversary, and my handbag company, Cecy Inc., celebrated its tenth anniversary. While there have been challenging times over the years for both companies, those are the times that forced me to reflect on new strategies that would later prove to be successful.

The Med Ed Group is a company that has organized hundreds of “live” medical conferences for pharmaceutical companies all over the world. Like with most companies, COVID had a great impact, and we were forced to rethink the way we did business. We discovered virtual platforms like ZOOM and found that we reached more medical professionals at each of our “virtual” conferences with our messaging.

COVID also impacted Cecy Handbags, but we used that time to build an online store, cecy.com. I believe that as entrepreneurs and business owners, we must adapt to all the challenges that come our way. It’s nature’s way of helping us to grow.

Cecy, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

After graduating from the University of Florida, I went to work in the pharmaceutical industry. I instantly loved the field which allowed me to grow, and a few years later, I started The Med Ed Group. Now, twenty-five years later, I am humbled by the success my company has achieved and the relationships we have established in the pharmaceutical industry. Our greatest achievement is that a quarter of a century later, we continue to produce quality medical conferences for healthcare professionals.

Throughout the years, however, my passion for handbags and my dream of one day designing them never wavered. It was ten years ago, while walking through the most exclusive boutiques in Milan that I decided to embark on fulfilling my vision that my handbags, too, would one day be featured among them. I started to travel to Italy to shop for the finest leathers and materials, and to meet artisans and leading handbag manufacturers. I attended Fashion Week in Milan frequently and quickly became acquainted with the leaders in the handbag industry. These relationships led me to artisans in the United States, where I now make most of my handbags.

Can you share a story from your journey that illustrates your resilience?

With Cecy Handbags, the only thing I will never compromise is quality. Over the past ten years, I made costly mistakes which made me have to start over… Working with manufacturers that did not produce the quality I expected are my biggest regrets. I lost money and time trying to make it right. I learned that cutting my loses and moving on is the only way to make those mistakes right. My perseverance regarding the quality behind my brand allows me to say today that Cecy® handbags are handcrafted in the USA and Italy by the “world’s most skilled artisans using the finest quality leather and materials”.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Integrity is key to our success. I believe in always doing what is right, even if it costs us time or money. Our customers expect it… Doing quality work and making a quality product is the best way to build one’s reputation. Whether it’s my medical meetings business or my Cecy Handbags business, it is the quality product we produce that is remembered by our clients and customers. The biggest source of proof we have is the years we have been in business.

Contact Info:

• Website: themededgroup.com and cecy.com
• Instagram: https://cecy.inc
• Facebook: cecy inc
• Linkedin: Cecy Martinez