We caught up with the brilliant and insightful Cece Vance-Thomas a few weeks ago and have shared our conversation below.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
When you hear of multi-talented individuals, you think of Cece Vance. Retired Celebrity Publicist turned Super Hero to Hair.
Founder of “I Am You” Natural Hair Care and now author.
Motivated by her hair care journey the I Am You founder became incredibly passionate about natural hair care. She eagerly studied, researched, and learned more information about products and ingredients that were all-natural and would work best for her hair. Driven and focused on how expensive some natural hair products were, she decided to begin mixing her own. After some trial and error, she soon found her mixing stride in 2015. I Am You officially launched in 2016 online and has expanded to include national and international retailers.
How about pivoting – can you share the story of a time you’ve had to pivot?
My company pivot when Covid hit all my sales went down hill due to my lab closing here in the USA. This was a life changing event for me because this is when I just gave up on I Am You. We were selling big in Trinidad and I could no longer supply it was a really sad period for me. But now we are revamping and rebranding
I Am you brand offers 4 collections
I Am You Collection: show your crown some extra love with our original I Am You Collection this collection deliver nourishment, protection, and deep cleansing solutions for every hair style, texture and type.
The Lula Marie Collection
is to restore hair thinning and loss reduction . Healthy hair starts with a healthy scalp.
The Lula Marie Collection helps deep clean the scalp, reduce dandruff, and revitalize dry, dull and damaged hair. It also hydrates and nourishes your hair and scalp while bringing the roots back to life. Lula Marie Collection is great for all hair types including dry, damaged, color treated hair. Straight, wavy, curly or coily type 4a to 4c. And encourage healthy hair growth.
I Am You Children GEO Collection
Fit for a Prince or Princess
Kids just want to have – even when they’re getting their hair shampooed, nourished and prepared to style! So keep them full of joy with this magical trio that instantly makes even the most fragile hair healthy, soft and easy to manage,
Dayon Deshean Collection
Let your beard & Hair grow with the 2 & 1 beard & Hair products from The Dayon Deshean Collection formulated to help stimulate hair growth to make your beard & Hair thicker and fuller. The Dayon Deshean Collection for men is made with all-natural ingredients proven to stimulate hair growth…
Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?
You can find I Am You Natural Hair Care on the following site Walmart, and Amazon
This is my second time on these marketplace platforms what I did not like is how you have to up sell your products to make a profit. The consumer would rather go buy from Walmart or Amazon versus your website because these sites are known names.
Contact Info:
- Website: www.iamyouu.com
- Instagram: I am you natural
- Facebook: I am you natural hair care