We caught up with the brilliant and insightful Catherine Sinclair a few weeks ago and have shared our conversation below.
Catherine, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.
My professional life has been a bit of a windy road to say the least. I graduated from the University of North Carolina at Chapel Hill with a degree in Recreation Administration and Leisure Studies with the intent to run a summer camp, preferably for children with disabilities. My first job after college was in a Recreation Center and while I enjoyed it, I was craving more intellectual stimulation. I perused the community college course list hoping for a class on reupholstering or refinishing furniture, but the only one available was Emergency Medical Technician. As a life-long learner, I decided it couldn’t hurt to have some medical skills. That decision changed my life.
I joined the class and dove into each lesson with fervor. Soon after, I left my job at the Parks and Recreation Department and was working in a doctor’s office taking post-baccalaureate classes to go back to Medical School. Medical School at The Ohio State University College of Medicine was fantastic and I LOVED learning about the human body and seeing patients. I started a Pediatrics residency which was not surprising to anyone who knew me. After three years of residency, I chose to stay at Nationwide Children’s Hospital as a Hospitalist Attending., a job I kept for over 10 years. During my career there, I won numerous awards for teaching residents and medical students, definitely a highlight of working in academic medicine. But, as the years passed, I found myself missing the ability to practice medicine and treat patients the way I wanted – instead having to follow policies and protocols rolled out by a large medical system. My days were filled with useless meetings, tons of paperwork, and very little actual patient care. I was drowning in the workload and overnights of clicking buttons in a window-less room to get insurance to pay for care that I sometimes found suboptimal. But, I had children to support and a mortgage to pay and no idea if any other position would be any better. Finally, I had had enough and I decided to do something amazingly risky!
I thought long and hard about what would provide the best care for patients and how I could spend more time talking with and examining patients instead of clicking buttons on a computer. In March 2023, I opened the first Pediatric Concierge practice in Central Ohio. Starting my own business was not easy and I reached out to a lot of people for help, but it felt freeing to finally be able to take a two hour history when needed and give out my cell phone number so people could call on Friday evening which is inevitably when all children get ill! After all these years, I could finally improve patient’s lives and save their sanity! My patient panel is small and I know all my patients very well – including most of their birthdays by heart. Patient’s parents become friends and the result is a beautiful relationship where health and medicine are intertwined and children receive real-time outstanding care!
In starting Roots & Wings Pediatrics, I wanted to have some other medical and recreational providers nearby as I didn’t want to practice in a silo and knew I would miss the team aspect of practicing at a larger facility. So, I recruited some of the best people I knew from multiple medical systems and neighborhood programs and created the Be Well Collective – a group of female owned businesses designed to support families in all stages of life. The Be Well has Physical Therapists for adults and children, Occupational Therapy, Speech Therapy, Lactation Consultants, Mental Health care for adults and children, music programs, yoga programs, toddler cooking classes, art classes, sensory bin classes, classes for first-time grandparents, and more collaboration than I have ever seen in any other facility in my life. All of these services are offered under the same roof making a truly family-centered home for medical and recreational needs.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
My name is Catherine Sinclair and I am a Concierge Pediatrician in Columbus, OH. After working in a major hospital system for almost 15 years, I decided to open my own practice to treat patients they way they deserve in a way that works for their family! All patients have my cell phone number and can call or text anytime (yes, even evenings and weekends) and can be seen within hours of their call if needed, sometimes even in their home! My patient panel is small and they are all like family to me. Our healthcare system in this country isn’t working and people don’t have great access to evidence-based medicine with a known and trusted physician. While my practice is small, I’m thrilled to offer people an alternative solution to traditional insurance-based healthcare at Roots & Wings Pediatrics!

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
In medicine, we are taught to be human but keep boundaries. For example, it is OK to cry when delivering bad news to a patient but never apologize when you make an error as that could be an invitation to a lawsuit. While working for a top hospital system for so many years, it has been ingrained to wear professional clothing at all times and only closed toed shoes, to speak highly of all colleagues and the hospital at all times.
When I first opened, I stuck with all of these “rules”, but one day a patient called needing some forms signed as I was headed to play tennis. It was a weekend. I initially thought I would play, go home shower, and meet them in the office a few hours later, but I realized I was playing very close to their house. I offered to run over to their house but warned them I was in tennis gear. They laughed and were so very appreciative of my willingness to help them. They were in pajamas. This interaction reminded me that we are all human and lead busy lives and it is OK to break down some of the formality of the physician-patient relationship – in fact, the relationships are what I love the most about this new career path! Letting my patients see me as a mom, a wife, a tennis-player, and not just a formal doctor in professional clothes makes the relationships so much more enjoyable and meaningful for all of us!

Putting training and knowledge aside, what else do you think really matters in terms of succeeding in your field?
Finding a good doctor is hard. Wait times are long and often doctors are too busy to answer all your questions, even when they want to do so. I think what is making me successful is having the time to listen to my patients and truly focus on what they are needing, including on the weekends and evenings. Access to me is easy – all my patients have my cell phone and know that they can call or text anytime. There is no nurse triage or call center – all calls go to me. This model is what people want with healthcare, so certainly it helps that concierge medicine is what I offer, but I also think staying less formal and more relatable is incredibly helpful!

Contact Info:
- Website: www.rwpeds.com
- Instagram: @rwpeds
- Facebook: Roots & Wings Pediatrics
- Yelp: Roots & Wings Pediatrics
