Alright – so today we’ve got the honor of introducing you to Catherine Medina. We think you’ll enjoy our conversation, we’ve shared it below.

Catherine, thanks for joining us, excited to have you contributing your stories and insights. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

“I became an international fitness presenter because I pursued my passion relentlessly and refused to give up. While I do hold a degree in Business Administration and went through the traditional university path as a backup plan, I always knew that a desk job wasn’t where my heart lay. My journey began at the age of 17 when I started as a front desk employee at a gym. From there, I worked my way up, drawing on my lifelong passion for dance, which I pursued until the age of 18.

Combining my business acumen with my love for dance and fitness, I forged my own path. Today, I proudly own my own company and oversee operations at a thriving boutique gym in Miami. My career is a testament to the power of blending passion with perseverance, and I’m grateful for the opportunity to inspire others to pursue their dreams with the same dedication and enthusiasm.”

Catherine, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

“I’m a multifaceted individual— a dancer, business administrator, and passionate group fitness instructor specializing in indoor cycling, strength training, and Zumba Fitness. Managing a boutique gym with a team of over 15 employees and 30 contractors keeps me busy, but it’s a challenge I thrive on.

My true passion lies in helping people lead healthier lives. Seeing the smiles on my students’ faces brings me immense joy and fulfillment. I dream of achieving financial independence through investments while never giving up teaching classes.

Beyond work, I’m deeply passionate about humanity and animals, and I aim to foster a sense of community wherever I go. My faith guides me, and I find inspiration in motivational podcasts. When I’m not working, you’ll find me enjoying beach days, spending time with dogs and horses, and listening to country music or Jennifer Lopez.”

We’d love to hear the story of how you built up your social media audience?

“My journey to building a strong social media presence has been a labor of love, cultivated over years of consistent effort. I launched my Instagram account back in 2011, in the early days when it wasn’t even available on Android devices. From the outset, I used it as a platform to promote my classes and business offerings.

Collaborating with colleagues and maintaining a high frequency of posts were instrumental in gaining traction. As time went on, I made strategic investments in enhancing both my appearance and the quality of my content, and the results spoke for themselves. It’s been a journey of growth, learning, and perseverance, but ultimately, it’s been incredibly rewarding to see my efforts pay off.”

Do you have any insights you can share related to maintaining high team morale?

“My advice to fellow team managers is centered on maintaining composure and fostering effective communication. It’s crucial to refrain from reacting in anger and instead approach situations with a level head. Actively listen to all perspectives before making decisions, and strive to deliver messages with care and positivity, even when addressing challenges. A calm and balanced approach not only resolves conflicts more effectively but also strengthens team dynamics in the long run.”

Contact Info:

• Website: catmedina.com
• Instagram: @catmedinaa
• Facebook: Catmedinaaa
• Linkedin: Cathy Medina
• Youtube: @catmedina8473