We were lucky to catch up with Catherine Ayala recently and have shared our conversation below.

Catherine , looking forward to hearing all of your stories today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

Here’s how the name GhoulxNails was created. Me & My Wife had so many ideas but when I had mentioned the name GhoulxNails. We both loved it for our small business. The name it fit so well with our small business since our shop is spooky all year round.

Catherine , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

About GhoulxNails , My name is Catherine and I started my small business, with my lovely wife Mayra. We started our small business in 2022. We are so lucky and grateful to have the amazing support from our friends, family and customers that love our products. Having a small business with my wife is truly one of the best things. I love that we not only have a small business together but she supports me.
About our press on nails is we offer high quality nails. All of our nails are hand painted. Our sets all come with a prep kit that includes the following, nail glue , batty cuticle oil , ect.
One thing about our press on nails is that they are reusable up to 4x.
Something we are proud of is that we have sold over 300 set of press on nails.
When we started our small business we wanted our pricing to be super affordable for everyone one.
I wanted to make press on on nails that people can wear and have cute , spooky and unique press on nails.
One thing that we are so proud of is how far our small business has came. We love that our customers are happy with each and every set that they order. We love to keep our shop cute , spooky & unique when it comes to our packaging we love to keep it spooky all year round.

We’d love to hear about how you met your business partner.

Here’s how I met my business partner/ my wife. We have been married for 3 years going on 4 years. When we started our small business we are proud to say we hit 1 year with our shop. My wife is behind the scenes helping me get supplies I need and when I need that extra kick of support. For her being my business partner she helps me a lot when I need it.

We’d love to hear the story of how you built up your social media audience?

For our small business we post our products on instagram and TikTok. We have a gained a new audience with TikTok and it has helped our small business grow. We have seen a lot of new customers that come to our shop. Our best advice for anyone when building your small business on social media is continue to post your products everyday.

Contact Info:

• Instagram: GhoulxNails

Image Credits
Catherine & Mayra Ayala