We recently connected with Catalina Rodriguez and have shared our conversation below.

Alright, Catalina thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?

Alive Design LLC that specializes in creating functional and aesthetically pleasing spaces, with a focus on transforming homes and businesses. The firm was founded in 2020, during the midst of the COVID-19 pandemic, as a response to the increased need for home transformation due to stay-at-home orders and remote work arrangements. The founder of Alive Design saw a need for design services that could help people transform their homes into comfortable and functional spaces that would support their new way of life. With more people spending extended periods of time at home, there was a growing demand for home offices, exercise spaces, and other functional areas that could help people adapt to the new normal.
Alive Design responded to this need by offering virtual design services that could be accessed from the safety and comfort of people’s homes. The AD designers worked closely with clients to understand their needs and preferences, and to develop customized design plans that would transform their homes into beautiful and functional spaces.
The AD focus on transforming homes and businesses has continued to be relevant even as the pandemic has eased, as more people are recognizing the importance of creating spaces that are both functional and aesthetically pleasing. Alive Design has become known for its innovative and personalized approach to design, and for its ability to transform spaces into places where people can live, work, and thrive.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Catalina Rodríguez is a Colombian interior designer who originally worked in the real estate sector in Colombia. During her time in the industry, she became increasingly interested in interior design, eventually leading her to pursue a career in this field. Catalina has completed two certifications in interior design in the USA, which have allowed her to refine her skills and gain exposure to different design techniques and trends. Her training has given her a strong foundation in the principles of design, as well as an understanding of how to work with clients to create spaces that are both functional and aesthetically pleasing.
In her work as an interior designer, Catalina brings a unique perspective to her projects, drawing on her background in real estate to understand the practical considerations of each space. She is committed to creating spaces that reflect the personality and needs of her clients, while also being practical and functional.
Catalina has worked on a range of residential and commercial projects in Colombia and other parts of Latin America, showcasing her versatility and adaptability as a designer. Her work has been featured in various publications, and she is recognized for her ability to create inviting and personalized spaces that improve the quality of life of those who inhabit them.

Where do you think you get most of your clients from?

Recommendations and networking are great resources to win new clients in the interior design industry. Word of mouth is a powerful tool, and having satisfied clients who recommend you to others can be a highly effective way to build your client base. One way to encourage recommendations is to ensure that you provide excellent customer service and deliver high-quality work. This will not only satisfy your current clients but also increase the likelihood that they will recommend you to others.
Networking is also a valuable tool for building your client base. Attend industry events and conferences, join professional organizations, and connect with other professionals in your field. This can help you meet potential clients, as well as build relationships with other designers and industry leaders who may be able to refer clients to you.
In addition, consider establishing an online presence through social media and a professional website. This can help you reach a wider audience and showcase your work to potential clients. You can also use online platforms to connect with other designers, industry leaders, and potential clients.
Ultimately, winning new clients in the interior design industry requires a combination of excellent customer service, high-quality work, and effective networking and marketing strategies. By focusing on these areas, you can build a strong reputation and attract new clients to your business.

Can you share a story from your journey that illustrates your resilience?

Being a full-time mother can be a challenging and time-consuming task. The fact that you have balanced the demands of parenting with the desire to resume your career demonstrates my determination and perseverance. Many people may have abandoned their professional dreams and ambitions in a similar situation, but I chose to move forward.

The transition from being a full-time mother to resuming your career may have been a challenge, but your ability to plan and set priorities helped you excel. Your commitment to professional and personal success is admirable and serves as an example for others who find themselves in similar situations.

Your story is a reminder that resilience and determination are important characteristics to achieve your goals and overcome adversity. Continue to move forward with your dreams and your career, knowing that your story is a testimony that nothing is impossible if you have the determination to move forward.

Contact Info:

• Website: www.alivedesignatl.com
• Instagram: @alivedesign.atl
• Facebook: alivedesignatl.ga

Image Credits
Fussion Media Group ( Gustavo Russi)