Alright – so today we’ve got the honor of introducing you to Cassandra Thornton. We think you’ll enjoy our conversation, we’ve shared it below.
Cassandra, thanks for taking the time to share your stories with us today What do you think matters most in terms of achieving success?
I believe it takes FOCUS & CONSISTENCY to be successful. If your goals are not written down so that you can easily revisit them it’s hard to focus. It’s so easy to become distracted by new trends and social media. Your written goals help to remind you of what’s most important. As for consistency the famous actor Denzel Washington says it best, “Without commitment, you’ll never start, but more importantly, without consistency, you’ll never finish.” Source: NAACP Image Awards 2017
Cassandra, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I’m Cassandra Thornton the owner and operator of BSweet’s Pie & Cake Co. and I’m passionate about offering quality pies and cakes. Our product line fits nicely with bakery trends nationwide – while bakery products are produced in massive amounts for retail stores, people still want baked goods made with fresh and as many natural ingredients as possible. This is where BSweet’s Pie & Cake Co steps in to meet this important need. We offer delicious desserts, easy access to our website to order desserts online, and great customer service.
How did you build your audience on social media?
I established BSweet’s Pie & Cake Co one customer at a time by building brand awareness, social engagement and relationships on Facebook and Instagram. I post regular updates, video reels, and photos on each platform including my Google Business Listing. Google is by far the leading platform that drives business to our website, so customers can experience our pies and cakes. Lastly, Google Reviews is popular and powerful because it allows customers to share their personal experiences with those that are searching for baked goods and great customer service. This helps to build a solid business that has the potential to last for years to come.
Can you share a story from your journey that illustrates your resilience?
I started BSweet’s Pie & Cake Co without any initial funding. I was facing a couple of financial challenges and I knew I had to find a way to get the finances right in order to grow. Right after the company began the pandemic hit and just about everything shut down. I had to find a way to keep going. I figured since I couldn’t go to my regular job I would focus on researching and understanding the baking industry to help position myself for success. As a result, I was ready to continue moving as the pandemic restrictions began to lift. I am happy to say that we pushed through our pain to quickly recover after the storm. I have learned that commitment, consistency & resilience are tried and true when you’re going through. We are still here and growing!