We were lucky to catch up with Cassandra Love Lambert recently and have shared our conversation below.

Alright, Cassandra Love thanks for taking the time to share your stories and insights with us today. Was there a moment in your career that meaningfully altered your trajectory? If so, we’d love to hear the backstory.

Yes, there were two pivotal moments. The first was when I founded C-Love while three months pregnant and facing the prospect of being a single mom. Initially, it was meant to be a temporary solution, but it soon blossomed into a thriving business. For a decade, C-Love provided face and body art, as well as makeup services for events, special occasions, and festivals, supporting both me and my daughter.

I ventured into this business with no intention of it being more than a stopgap. However, it kept growing. I reached out to a woman whose events I had promoted in the past and asked if I could set up a station to add sparkle to everyone’s faces. She said yes, and the rest is history. Our tagline, “spreading love one brush stroke at a time,” encapsulated our mission and helped fuel our growth.

We worked with festivals like Desert Hearts, Further Future, Lightning in a Bottle, Enchanted Forest, and Dirty Bird, as well as corporations such as Uber, American Airlines, Sephora, Google, and NBC. No matter where we went, we added sparkle and creativity, helping people feel good.

I never anticipated that anything could end this intuitively guided business. Nor did I foresee the global shutdown of events and special occasions. However, when the pandemic hit, everything came to a halt. As a single mom, I had to figure out how to continue supporting myself and my daughter. I had to pivot.
Fortunately, I had been working on my certification in Clinical EFT Tapping for a year before the pandemic. Driven by a deeper desire to help women with inner transformation, I had what I needed to shift from being a full-time artist to a full-time online somatic practitioner and coach.

Many of my prior clients transitioned with me, making the switch smoother. I also enlisted the help of a business coach who specialized in growing coaching and online businesses. She helped me create my Pain into Power Process and program. As I guided each person through my program, witnessing their life changes, my confidence in this deeper work grew. It was incredibly sad to abandon something I had built from scratch for over a decade. However, it is a testament to resilience, flexibility, and allowing your higher self to guide you to your destiny.

Lessons to draw from both pivots are:

1. Listen to your intuition: Follow where it guides you, even if it’s out of your comfort zone, and cultivate a relationship with this part of yourself.

2. Ask: Had I not simply asked the woman if I could set up, it never would have happened. Don’t wait for opportunities; seek them out and ask. If you don’t ask, the answer is always no; however, if you do ask, the probability of a yes is tenfold.

3. Be flexible and ready to pivot: The world is ever-changing, and it’s crucial to be open to shifting and changing when needed.

4. Seek support: Surround yourself with people who have successfully done what you want to do and learn from them to collapse the time it will take you.

Cassandra Love, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My entire life journey has been guiding me towards this destiny of helping others heal and move forward in their lives.

From a young age, I faced tremendous challenges. Being taken from my mom and placed in foster care, never seeing the baby sister from that family again, and being molested from ages 5-8 years old was just the beginning. My mother, emotionally immature, an avoidant and with narcissistic behaviors, and a stepdad with a short temper who would yell, cuss, and name call, all contributed to my troubled relationships. I always seemed to end up with the worst men and in bad situations.

My teenage years were tough. It felt like my mom was competing with me for male attention, regardless of their age or relationship status. My first real boyfriend cheated on me, and from there, I continually found myself in relationships with manipulative, cheating, and abusive men. It felt like a never-ending hell I couldn’t escape. Things with my mom were always hot and cold. I never felt her genuine support, especially when I questioned her. She had to be right, and challenging her would lead to all hell breaking loose. This set me up for abusive relationships and a career path misaligned with my soul and purpose.

I didn’t discover until my 30s, after having my daughter, that I had CPTSD. I grew up feeling inherently wrong, like worthless, damaged goods. After giving birth, I experienced postpartum depression. It was like all the healing I had done before having a daughter barely scratched the surface. I struggled to connect with my baby and then beat myself up for it. This realization led me towards repairing my relationship with a ‘higher power’ and then somatic work. The first modality I encountered was Clinical EFT Tapping. While supporting a friend working towards her certification, I also felt a strong pull to pursue this path.

Creating my art-based business while pregnant was fun and fulfilling. Yet, when listening to people’s stories, I realized I wanted to help them more deeply than just adding sparkles to their faces and temporary joy to their lives. The Pandemic and all of my life experiences guided me towards becoming a practitioner. As I noticed certain beliefs no longer controlling my life, emotions no longer in charge, and patterns not repeating, I had to follow this path of helping others achieve similar transformations.

Clinical EFT led me to Somatic Attachment Therapy and then to Brainspotting. This trifecta of modalities formed the foundation of my Pain into Power Process and program, where I guide predominantly women through a five-stage somatic process, transforming their inner pain into their superpower. We start by regulating their nervous system and emotions and empowering them in their lives.

They learn tools for inner resourcing to respond rather than react to life. They discover how to set boundaries and communicate effectively, which are key components of self-love. We explore why positive affirmations alone don’t create deep transformation and use EFT to get to the roots to create lasting change and psychological shifts. Throughout this process, we work one-on-one to address the intensity of memories that have shaped their self and worldview, facilitating deep cognitive shifts.

I love helping my clients fully feel their feelings so they show up authentically. I support them in becoming fully functioning, emotionally healthy adults who validate themselves, have a strong sense of identity, and communicate their needs effectively.

I currently give weekly talks on ShareWellNow about regulating the nervous system to support those who cannot afford my program or services. I also volunteer in a Facebook group for people recovering from sexual abuse. My first book, “Into the Light: Becoming My Own Hero,” is coming out this September. It delves deeper into my life journey, trials, and tribulations. My intention is to plant seeds of hope in those who feel like they are living on repeat in crisis mode and sometimes want to give up. I hope it shines a bright light of hope and provides a roadmap out of darkness.

I’ll also be featured in the 100 Voices of Women Docuseries on FENX TV next year through She Rises Studios and in their anthology book. Additionally, I’ve been selected as a speaker for the Women’s Thrive Summit of 2025.

When I was struggling in the dark, trying to understand how to heal or what was ‘wrong’ with me, I kept searching for someone who ‘got’ me. I never found her. As I journeyed through my own healing process, I realized that I became the person I was looking for so that I could be that person for others. The healing journey can sometimes be confusing and feel defeating because it’s not a one-size-fits-all path.

We are all unique, and what we go through and how it impacts us is also unique. What works for one person may not work for another. Sometimes, you move forward only to take a few steps back again. Progress isn’t linear, and it’s crucial to work with someone you feel understood and safe with. I tend to work with women and men who have experienced sexual abuse or trauma, had emotionally immature or narcissistic parents, developed PTSD or CPTSD tendencies, and ended up in multiple abusive relationships. They want to break these patterns and feel worthy and free to be their true selves.

I’m most proud of the work I’ve done on myself and continue to do, as I now see the fruits of decades of investment. I’m proud of my relentless commitment to creating a better life for myself and my daughter and helping others do the same. I’m proud that I am writing my book, being raw and vulnerable, and no longer hiding. I did the work to get to this moment, and I am honored to be able to help others in this deep, meaningful way.

Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?

I believe it’s crucial to have lived life experiences of walking through the fire to the other side so I can truly relate to my clients. Continuously meeting myself deeply allows me to understand the experience and stay relevant. This gives me insight not just from a practitioner’s point of view, but also from the client’s perspective. I can only guide others as deeply as I have allowed myself to go.

Being a living example of the work I teach and help others with is essential. Using the tools and cultivating daily practices enable me to speak and share from an embodied experience rather than just theoretical knowledge. Transference is a powerful way we learn from each other, and it can be felt when someone has done the work themselves and is living it, versus someone who only teaches it or learned it from a textbook.

This is something you cannot simply buy or pay for. It takes commitment and discipline to be a living example of the work you do and teach. I feel this is, in some ways, more important than the training and knowledge. It’s one thing to study something; it’s another to embody and be a living testament to the work.

How’d you build such a strong reputation within your market?

With my art business, I learned a lot by starting small. I began by charging minimal amounts and asking to participate in events. As my confidence grew, I started charging more and felt empowered to apply to larger events and approach businesses.

I also discovered the value of gifting and offering my services for free. By putting meticulous detail into my work and ensuring people were happy with the end product, I built a reputation for excellence. I focused on providing exceptional customer service so people left my chair feeling amazing—not only because of the transformation my art provided but also because of the positive experience they had with me.

These same principles guide my approach to the somatic work I do now.

I periodically gift sessions and trainings, and I offer discounted rates for those who are truly committed to the work but may not be able to afford it. I also give weekly talks on various platforms and social media at significantly reduced rates. When I make a mistake, I do my best to correct it. I take feedback seriously and continuously check in with my clients to ensure they feel good about the work we are doing.

Flexibility and exceptional customer service are key. I support my clients in small ways between sessions, offering a bit more attentiveness than a therapist but less than a friend. This creates a supportive lifeline they can depend on, all within practical boundaries.

To me, being in business is about being of service to others. It’s about cultivating an environment where clients feel heard, seen, and cared for. This is the most important aspect of my businesses for me. And this care can be felt by your clients.

Contact Info:

• Website: https://www.cassandralovelambert.com
• Instagram: https://www.instagram.com/c_love_lambert/
• Facebook: https://www.facebook.com/CassandraLoveLambert/
• Linkedin: https://www.linkedin.com/in/cassandralovelambert/
• Youtube: https://www.youtube.com/user/CassLambert?sub_confirmation=1